Consumer Behavior Analysis

Topics: Watch, Casio, Seiko Pages: 38 (629 words) Published: December 23, 2014
Consumer Buying Behaviour

Group Members
Name

Id

Md. Shafkat Islam

18

A.N.M Shamsul Arefin

23

A.M.M. Habibul Mustafa

37

Md. Delwar Hossain Mazumder

38

2

About WRIST WATCH market in
Bangladesh…
• Watches are no longer just time-keeping
devices.
• Going beyond its generic role, wrist watches
now focus on performing a voguish role as a
fashion accessory that help in making a
self-expressive style statement.
• From being a “Need”, wrist watch has turned to become a “Demand”. • The Bangladeshi watch market has matured over the years and has seen a paradigm shift, keeping abreast with international trends. • Different brands with different technology, design and innovations have entered into the market.

• Bangladeshi consumers have evolved considerably with time and their aspirations are now global.

CONSUMER PREFERENCES FOR WRIST
WATCHES
• There is a lot of personal
preference with a watch.
• Consumers reach their final
purchase choice, not on a single
attribute but on multi-attribute.
• It is important for companies to
determine the most favourable
features for their product that can
optimize the level of satisfaction.

WRIST WATCHES BRANDS IN Bangladesh

Questionnaire
• questionnaire.docx

Analysis of Consumer Behavior

Demographic Factors

Gender

Fig:1 Total Survey of Gender Group

Female; 42%
Male; 58%

Male

30

Female

20

Total

50

Age

Figure:2 Age Group
Below18

18-25

12%

26-35

36-50

8% 10%

40%

30%

Age

Frequency

Below18

5

18-25

20

26-35

15

36-50

6

Above50

4

Total

50

Above50

Education

Figure:3 Education
SSC
HSC
Bachelors
Masters

Education Level

Frequency

SSC

3

HSC

5

Bachelors

25

Masters

17

Total

50

Occupation

Figure:4 Occupation
Student
Public Service
Others

16%

10%

10%
26%

Private Job
Businessman

38%

Occupation

Frequency

Student

19

Private Job

13

Public Service

5

Businessman

8

Others

5

Total

50

Social And Other Factors

Social Class( Monthly Income)

Figure:5 Monthly Income
Below10000

10000-20000

20000-30000

31%

33%
12%

24%

Monthly Income

Frequency

Below10000

16

10000-20000

6

20000-30000

12

Above30000

16

Above30000

Reference Group
Inference
 The buying
decision is
primarily affected
by friends.

Celebrity Endorsement

Advertisement

Family

 Family & the
celebrity involved
in advertisement
is also an
important
influencer.

Friends

Self

0

0.5

1

1.5

2

2.5

3

3.5

4

Factors Influence to Purchase a Wrist
Watch(as per occupation)
Retired

Housewife

Businessman
Price
Aesthetic Appeal
Brand Image
Warranty Period

Govt. Service

Private Job

Student

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

5

Factors Influence to Purchase a Wrist
Watch( as per age)
Above50

36-50

Price
Aesthetic Appeal
Brand Image
Warranty Period

26-35

18-25

Below18

0
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