Consumer Behavior

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Topics: Chocolate
CONTENT

QUESTION | PAGE | Question No. 1 | 3-4 | Question No.2 | 5-6 | Question No.3 | 7-8 | Harvard Reference | 9 | Marking scheme | 10 |

1. What accounts for Hershey customers’ brand loyalty? Provide examples to support your argument.
a) Reliable reputation
Hershey's chocolate is a high quality of chocolate. They have been around for over 100 years and today are leading in the chocolate industry. There are many reasons why Hershey's successful today. The first and most important is the Hershey's name. Hershey is in a global economy that makes many different products besides chocolate. When a consumer goes to a store to purchase candy they are most likely to pick up a Hershey product. It is common for consumers to recognize and expect quality from Hershey products. Hershey’s company product name is readily recognized all over the world. With this quality of brand recognition, it can be expect that if the company delivers one quality product. Having such a strong quality associated with its products, Hershey has seen a great achievement with its product lines. Hershey’s company spends plentiful dollars when they decided to release a new product because they want to ensure that the product will not only taste fantastically, but it will also be readily accepted by existing consumers.
b) Varieties of product Hershey's products are sold in about sixty countries worldwide. Hershey’s company already introduced many types of product in numerous types of different brand.
For example, Hershey's chocolate bars, Hershey's Kisses brand chocolates, Hershey's Symphony, Hershey's Extra Dark, Almond Joy, Mounds, 100 Calorie Bar, Hershey's Bliss, Hershey's Drops, Hershey's Miniatures, Hershey's Pot of Gold, Kit Kat Wafer Bar, Hershey's Nuggets chocolates, Reese's Peanut Butter Cups, York Peppermint Pattie. Besides that, Cadbury Chocolates is also one of product of Hershey’s company. Cadbury products are sold by Hershey's in the United States and Kraft Foods

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