Consumer Behavior toward Fashion

European Journal of Marketing
Emerald Article: Consumer Behaviour towards Fashion Martin Evans

Article information:
To cite this document: Martin Evans, (1989),"Consumer Behaviour towards Fashion", European Journal of Marketing, Vol. 23 Iss: 7 pp. 7 - 16 Permanent link to this document: http://dx.doi.org/10.1108/EUM0000000000575 Downloaded on: 02-10-2012 Citations: This document has been cited by 23 other documents To copy this document: [e-mail] This document has been downloaded 11881 times since 2006. *

Users who downloaded this Article also downloaded: *
Margaret Bruce, Lucy Daly, (2006),"Buyer behaviour for fast fashion", Journal of Fashion Marketing and Management, Vol. 10 Iss: 3 pp. 329 - 344 http://dx.doi.org/10.1108/13612020610679303 Charles Dennis, Bill Merrilees, Chanaka Jayawardhena, Len Tiu Wright, (2009),"E-consumer behaviour", European Journal of Marketing, Vol. 43 Iss: 9 pp. 1121 - 1139 http://dx.doi.org/10.1108/03090560910976393 Xuemei Bian, Luiz Moutinho, (2011),"The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits: Direct and indirect effects", European Journal of Marketing, Vol. 45 Iss: 1 pp. 191 - 216 http://dx.doi.org/10.1108/03090561111095658

Access to this document was granted through an Emerald subscription provided by UNIVERSITI PUTRA MALAYSIA For Authors: If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service. Information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.com With over forty years ' experience, Emerald Group Publishing is a leading independent publisher of global research with impact in business, society, public policy and education. In total, Emerald publishes over 275 journals and more than 130 book series, as well

Citations: This document has been cited by 23 other documents To copy this document: [e-mail] This document has been downloaded 11881 times since 2006. * Users who downloaded this Article also downloaded: * Margaret Bruce, Lucy Daly, (2006),"Buyer behaviour for fast fashion", Journal of Fashion Marketing and Management, Vol. 10 Iss: 3 pp. 329 - 344 http://dx.doi.org/10.1108/13612020610679303 Charles Dennis, Bill Merrilees, Chanaka Jayawardhena, Len Tiu Wright, (2009),"E-consumer behaviour", European Journal of Marketing, Vol. 43 Iss: 9 pp. 1121 - 1139 http://dx.doi.org/10.1108/03090560910976393 Xuemei Bian, Luiz Moutinho, (2011),"The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits: Direct and indirect effects", European Journal of Marketing, Vol. 45 Iss: 1 pp. 191 - 216 http://dx.doi.org/10.1108/03090561111095658 Access to this document was granted through an Emerald subscription provided by UNIVERSITI PUTRA MALAYSIA For Authors: If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service. Information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.com With over forty years ' experience, Emerald Group Publishing is a leading independent publisher of global research with impact in business, society, public policy and education. In total, Emerald publishes over 275 journals and more than 130 book series, as well as an extensive range of online products and services. Emerald is both COUNTER 3 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. *Related content and download information correct at time of download.