consumer awareness
Consumer Awareness
*Firstly The Meanings:-
.Consumer:- Someone who purchases a good for personal use.
.Awareness:-having knowledge of ; state of elementary or undifferentiated consciousness
Introduction
THE PROCESS of development along with the expanding globalisation and liberalisation process has increased the number of consumer related issues. Consumer protection has earned an important place in the political, economic and social agendas of many nations. In India, the Government has taken many steps including legislative, to protect consumers.
Education is a life long process of constantly acquiring relevant information, knowledge and skills. Consumer education is an important part of this process and is a basic consumer right that must be introduced at the school level. Consumers by definition include all citizens who are, by and large the biggest group, who are affected by almost all government, public or private decisions. The most important step in consumer education is awareness of consumer rights. However, consumer education is incomplete without the responsibilities and duties of consumers, and this influences individual behaviour to a great extent.
Definition
Consumer awareness is making the consumer aware of His/Her rights.
Consumer awareness it a marketing term. It means that consumers note or are aware of products or services, its characteristics and the other marketing P's (place to buy, price, and promotion).
Usually commercials and ads increase consumer awareness, as well as "word of mouth" (a comment from someone you know about a product or service).
Need of Consumer Awareness
1) It has been observed that the people for,whom various schemes have been taken up by Bureau of Indian Standards (BIS), in fact, do not get benefit as expected. This is mainly because they are not fully aware of these schemes and their benefits.
Also, only knowledgeable and alert consumers aware of their rights and responsiblities
*Firstly The Meanings:-
.Consumer:- Someone who purchases a good for personal use.
.Awareness:-having knowledge of ; state of elementary or undifferentiated consciousness
Introduction
THE PROCESS of development along with the expanding globalisation and liberalisation process has increased the number of consumer related issues. Consumer protection has earned an important place in the political, economic and social agendas of many nations. In India, the Government has taken many steps including legislative, to protect consumers.
Education is a life long process of constantly acquiring relevant information, knowledge and skills. Consumer education is an important part of this process and is a basic consumer right that must be introduced at the school level. Consumers by definition include all citizens who are, by and large the biggest group, who are affected by almost all government, public or private decisions. The most important step in consumer education is awareness of consumer rights. However, consumer education is incomplete without the responsibilities and duties of consumers, and this influences individual behaviour to a great extent.
Definition
Consumer awareness is making the consumer aware of His/Her rights.
Consumer awareness it a marketing term. It means that consumers note or are aware of products or services, its characteristics and the other marketing P's (place to buy, price, and promotion).
Usually commercials and ads increase consumer awareness, as well as "word of mouth" (a comment from someone you know about a product or service).
Need of Consumer Awareness
1) It has been observed that the people for,whom various schemes have been taken up by Bureau of Indian Standards (BIS), in fact, do not get benefit as expected. This is mainly because they are not fully aware of these schemes and their benefits.
Also, only knowledgeable and alert consumers aware of their rights and responsiblities