Consumer Analysis Project

|Starbucks Coffee Company |
|Consumer Analysis Project |
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Table of Contents

Executive Summery 3

1. Chapter 1: Introduction 4

1.1 Company Description 4

1.2 Product’s target market segments: 4

1.2.1 Demographically 4
1.2.2 Psychographically 5
1.2.3 Segmentation 5
Reference 7

Executive Summery

1. Chapter 1: Introduction

1.1 Company Description

Starbucks Coffee Company, Starbucks was named after the first mate in Herman Melville’s Moby Dick, Starbuck established their business in 1971 by Howard Schultz with the first store in Seattle's in 1982, Starbucks become a leader coffee retailer market specialize in providing premium coffee brand around the world through more than 15,000 locations across the world serving more than millions of customer during the week through more than their stores in North America, Europe, Middle East, Latin America and the Pacific Rim.

Product portfolio

The main core business in Starbucks is selling coffee and different products beside the coffer, Starbucks is offering different collection of different flavours bean coffees it been selection from different places around the world and in order to serve different kind of people with different age, Starbucks serving different products in