Beverage industry is one of the fast growing industries in India. It can be divided into two sections i.e. carbonated and non-carbonated. The carbonated drinks can be further classified in cola, Lemon, Orange, Mango, and Apple segments. Marketing includes all the fulfill the all segment of consumers. Marketing is also to convert social needs into profitable opportunities.
So this topic provides all the essential to theoretical knowledge and to inculcate the efficiency. It is also requirement for the company to improve their service and quality for achieving their ultimate goal.
Project Title : Market Share and consumer preference towards mineral water with special reference to Bisleri .
The topic has been already given by the company to collect information about current status of the cooler purity that is given by the company to the retailer for selling of every brand mineral water of Bisleri. The main objective of the research was to know the company’s position in the mineral water .
THE RESEARCH OBJECTIVE
Based on the problem the objective of the research is divided into two which are as follows:
To analyse brand loyalty of customers towards the company’s products range. To analysis the market share of Bisleri product.
Analyse consumer satisfaction for different Bisleri products. Analyse the Consumer behaviour of Bisleri mineral water .
Though, best efforts have been made to make the study fair, transparent and error free. But there might be some inevitable and inherent limitations. Though outright measure are undertaken to make the report most accurate.
The limitation of the survey are narrated below:
The project is valid for Lucknow city only.
It was not possible to cover each and every Retail shop due to time constrains. There may be some biased response form the respondents
Some respondents did not provide the full data.
Unwillingness on the part of the customers to disclose the information as per the questionnaire. The decisiveness on the part of the customers regarding some question hence difficulty faced in recording and analyzing the data.
Bisleri is a brand of bottled water in India. Bisleri has 60% market share in packaged drinking water in India.
It is available in 8 pack sizes: 250ml cups, 250ml bottles, 500ml, 1 litre, 1.5 litre, 2 litre, 5 litre, and 20 litre. Its operations run throughout the subcontinent of India and is one of the leading bottled water supplying companies in India. As of 2013 A brand that pioneered the concept of mineral water, bottled with its distinct green label, Bisleri, today, is a household name. Powered by 17 owned plants, 33 co-packers, 11 franchisees and a wide distribution and retail network pan India.
Felice Bisleri (founder)
Ramesh J. Chauhan (Chairman Bisleri International Pvt.Ltd.)
Bisleri Internationals Ltd
The composition of Bisleri Water in milligrams per litre (mg/l): 160-TDS
Bisleri was originally an Italian company created by Felice Bisleri, who first brought the idea of selling bottled water in India. Bisleri then was introduced in Mumbai in glass bottles in two varieties – bubbly & still in 1965. Bisleri bought over Bisleri (India) Ltd. in 1969 and started bottling water in glass bottles under the brand name ‘Bisleri’. Later Bisleri switched over to PVC non-returnable bottles & finally advanced to PET containers. In 1995 Ramesh J. Chauhan started expanding Bisleri operations. In 2003 Bisleri announced its venture to Europe.
The brand name Bisleri is so popular in India that it is...
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