Consumer

Topics: Bottled water, Drinking water, Water Pages: 47 (6104 words) Published: April 28, 2014

EXECUTIVE SUMMARY

Beverage industry is one of the fast growing industries in India. It can be divided into two sections i.e. carbonated and non-carbonated. The carbonated drinks can be further classified in cola, Lemon, Orange, Mango, and Apple segments. Marketing includes all the fulfill the all segment of consumers. Marketing is also to convert social needs into profitable opportunities.

So this topic provides all the essential to theoretical knowledge and to inculcate the efficiency. It is also requirement for the company to improve their service and quality for achieving their ultimate goal.

Project Title : Market Share and consumer preference towards mineral water with special reference to Bisleri .

The topic has been already given by the company to collect information about current status of the cooler purity that is given by the company to the retailer for selling of every brand mineral water of Bisleri. The main objective of the research was to know the company’s position in the mineral water .

Location: Lucknow

THE RESEARCH OBJECTIVE

Based on the problem the objective of the research is divided into two which are as follows:

Primary Objective:

To analyse brand loyalty of customers towards the company’s products range. To analysis the market share of Bisleri product.

Secondary Objective:

Analyse consumer satisfaction for different Bisleri products. Analyse the Consumer behaviour of Bisleri mineral water .

LIMITATION

Though, best efforts have been made to make the study fair, transparent and error free. But there might be some inevitable and inherent limitations. Though outright measure are undertaken to make the report most accurate.

The limitation of the survey are narrated below:
The project is valid for Lucknow city only.
It was not possible to cover each and every Retail shop due to time constrains. There may be some biased response form the respondents
Some respondents did not provide the full data.
Unwillingness on the part of the customers to disclose the information as per the questionnaire. The decisiveness on the part of the customers regarding some question hence difficulty faced in recording and analyzing the data.

COMPANY PROFILE
BISLERI

Bisleri is a brand of bottled water in India. Bisleri has 60% market share in packaged drinking water in India.
It is available in 8 pack sizes: 250ml cups, 250ml bottles, 500ml, 1 litre, 1.5 litre, 2 litre, 5 litre, and 20 litre. Its operations run throughout the subcontinent of India and is one of the leading bottled water supplying companies in India. As of 2013 A brand that pioneered the concept of mineral water, bottled with its distinct green label, Bisleri, today, is a household name. Powered by 17 owned plants, 33 co-packers, 11 franchisees and a wide distribution and retail network pan India.

Bisleri Ltd.
Founded
1965
Headquarters
Mumbai, India
Key people
Felice Bisleri (founder)
Ramesh J. Chauhan (Chairman Bisleri International Pvt.Ltd.)
Products
bottled water
Parent
Bisleri Internationals Ltd
Website
Official Website

Composition
The composition of Bisleri Water in milligrams per litre (mg/l): 160-TDS
7.2-ph factor
13.6-Calcium
22-Chlorides
58-Bicarbonate
7.8-Magnesium
2-Nitrate
19.3-Sulphates
66.1-Hardness

HISTORY:
Bisleri was originally an Italian company created by Felice Bisleri, who first brought the idea of selling bottled water in India. Bisleri then was introduced in Mumbai in glass bottles in two varieties – bubbly & still in 1965. Bisleri bought over Bisleri (India) Ltd. in 1969 and started bottling water in glass bottles under the brand name ‘Bisleri’. Later Bisleri switched over to PVC non-returnable bottles & finally advanced to PET containers. In 1995 Ramesh J. Chauhan started expanding Bisleri operations. In 2003 Bisleri announced its venture to Europe.

The brand name Bisleri is so popular in India that it is...


Bibliography: Books
Kothari C.R., (2004), “Research Methodology- Methods & Techniques”, New age international(p) limited.
Malhotra Naresh K, Marketing Research- An Applied Orientation, 5th Edition, Prentice Hall Inc., 2008
Web sites
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Consumer Psychology and Marketing Communication Essay
  • Consumer Behavior and Marketing: Factors Influencing Consumer Behavior Essay
  • Consumer Psychology and Marketing Communications Essay
  • Consumer behaviour in marketing ethics Essay
  • Changes in Consumer Behaviour Essay
  • Perception of Consumer Towards Tapal Tea Essay
  • Consumer Behaviour and Perception Essay
  • Essay on Consumer Behaviour

Become a StudyMode Member

Sign Up - It's Free