Consumer’s Shopping Habit for Tet Holiday
Market research top-line
HCMC
Jan. 2013
HANOI
DANANG
THEME:
CONSUMER’S SHOPPING HABIT FOR TET HOLIDAY
*Tet is known as Lunar New Year. This is the most meaningful holidays to the Vietnamese.
About:
Viettrack is a monthly consumer research report of FTA Research & Consultant, aims to deliver opinions, evaluations and perceptions of consumers about various topics including economic situation, new trends, products & services etc.
We do hope that Viettrack could help producers and marketers feel the breath of consumers, from which find out the most appropriate way to satisfy the consumers’ needs which is increasingly sophisticated.
Viettrack is done according to ISO 20252:2006, the international quality standard in market research and ESOMAR code of conduct.
Viettrack – Jan. 2012:
Sampling size : N=300;
HCM = HN = DN = 100
Gender: Female who is a decision maker for family Tet’s shopping
Economic class: ABCD
Age: 20 - 45
PERCEPTION OF TET HOLIDAYS
The meanings of Tet
•
In general, Tet is an opportunity for all members in the family to get together. There is not much difference between these areas.
TOTAL
HCM
HN
ĐN
%
Opportunity for all members in the family to get together
89
Traditional holidays
88
Relaxing period and have more time for family/ friends
Ideal time for travelling
43
69
60
76
17
2
N=300
89
78
51
32
93
84
68
62
92
91
73
72
Long holidays
Is the same as everyday
81
82
Most special occasion of the year 87
89
35
6
N=100
N=100
N=100
Base on all respondents
Perception about Tet has been changed comparing to the last 10 years.
•
Most of Da Nang consumers think that there are many differences on Tet Holidays between 2-3 years recently and 10 years ago, especially, Hanoi & Da Nang due to there is a part of influence of the appearance has been continuously developing in recent
HCMC
Jan. 2013
HANOI
DANANG
THEME:
CONSUMER’S SHOPPING HABIT FOR TET HOLIDAY
*Tet is known as Lunar New Year. This is the most meaningful holidays to the Vietnamese.
About:
Viettrack is a monthly consumer research report of FTA Research & Consultant, aims to deliver opinions, evaluations and perceptions of consumers about various topics including economic situation, new trends, products & services etc.
We do hope that Viettrack could help producers and marketers feel the breath of consumers, from which find out the most appropriate way to satisfy the consumers’ needs which is increasingly sophisticated.
Viettrack is done according to ISO 20252:2006, the international quality standard in market research and ESOMAR code of conduct.
Viettrack – Jan. 2012:
Sampling size : N=300;
HCM = HN = DN = 100
Gender: Female who is a decision maker for family Tet’s shopping
Economic class: ABCD
Age: 20 - 45
PERCEPTION OF TET HOLIDAYS
The meanings of Tet
•
In general, Tet is an opportunity for all members in the family to get together. There is not much difference between these areas.
TOTAL
HCM
HN
ĐN
%
Opportunity for all members in the family to get together
89
Traditional holidays
88
Relaxing period and have more time for family/ friends
Ideal time for travelling
43
69
60
76
17
2
N=300
89
78
51
32
93
84
68
62
92
91
73
72
Long holidays
Is the same as everyday
81
82
Most special occasion of the year 87
89
35
6
N=100
N=100
N=100
Base on all respondents
Perception about Tet has been changed comparing to the last 10 years.
•
Most of Da Nang consumers think that there are many differences on Tet Holidays between 2-3 years recently and 10 years ago, especially, Hanoi & Da Nang due to there is a part of influence of the appearance has been continuously developing in recent