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Consulting guide

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Consulting guide
List of Cases

No.

Case Type

Company

Case Name

Page
No

1

Profitability

Booz & Co

Engineering and Construction
Company

3

2

Market Sizing

Booz & Co

New Video Game – World of WarCraft

5

3

Growth Strategies

Booz & Co

Two Power Companies

6

4

Profitability

Bain & Co

Drugstore Chain

7

5

New Product

McKinsey & Co

Beverage Company – Refresh Now
Soda

9

6

Growth Strategies

McKinsey & Co

Town Mayor

10

7

Growth Strategies

McKinsey & Co

APC Nutrition

12

8

Profitability

McKinsey & Co

Mini-Bar

14

9

Profitability

McKinsey & Co

Vitamin Universe

16

10

New Product

The Boston Consulting
Group

Bagging Co. (Popcorn)

18

Do not reproduce, store or distribute without written permission from the Graduate Consulting Group at McCombs School of Business

2

Case 1: Engineering and Construction Company
Company: Booz & Co.
A large engineering, procurement, and construction company has seen their valuation drop recently.
They build large refineries and large industrial plants. They are global in nature and operate in four main regions. This company is a recent roll-up of three smaller companies that operate independently. They have $1bn in revenue.
Instruction to the interviewer: The objective of this case is
- To see if the candidate can comprehensively explore the possible reasons and causes of declining market valuation
- To see if the candidate can structure and articulate an intelligent structure with which to approach the problem
- To see if the candidate can complete simple mathematical analysis
The case should start with the candidate hypothesizing the reasons that could lead to declining valuation. This is a simple test of idea generation. Ask the candidate to list a structure with which they will approach the problem. Does it seem reasonable and comprehensive?
Case Facts:
- Revenue growth has been

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