Consultancy Report
Great Wall Motor Company Limited
Consultancy report on an expansion to Germany
Maastricht University
School of Business and Economics
Maastricht, May 30th 2011.
Study: International Business Economics
Course code: EBC2027
Group number: Tutorial 03
Tutor name: Lisette Kluin
Writing Assignment: Consultancy Report
Table Of Content
Executive Summary……………………………………………………………….p.3
Introduction………………………………………………………………………...p.4
Analysis of Host Country Economic Environment……………………………………………………p.4
Political Environment……………………………………………………..p.6
Legal Environment……………….………………………………………..p.7 Legal Environment in General…………………………………………p.7
Legal Forms of Companies…………………………………………….p.7
Taxation……………………………………………………………...p.7
Foreign Direct Investment…......................................................p.8
Cultural Environment..…………………………………………………...p.8
Trade Barriers…………………………………………………………….p.10
10 Reasons To Choose Germany...……………………………………..p.11
Conclusion from the Host Country analysis………………………..…p.12
Analysis of Great Wall Motor
SWOT analysis……………………………………………………………p.12
Strength……………………………………………………………..p.12
Weaknesses………………………………………………………….p.13
Opportunities……………………………………………………..…p.14
Threats………………………………………………………………p.15
Conclusion from SWOT……………………………………………..p.16
Management advice
Entry mode………………………………………………………………..p.16
Scale of entry……………………………………………………………..p.17
Conclusion…………..………………………………………………………...….p.18
Sources………………………………………………………………………….…p.19
Executive Summary
The quantity of goods exported from China to Europe has increased at fast rates over the last ten years. Many of those goods were mainly electronic devices. However, there are still no Chinese car manufacturers operating in Germany while Germans use their car almost everyday.
This report will analyse if the entrance of Great Wall Motors in the German market is realizable for the company and whether it will lead to a higher profit or not. In case the
Consultancy report on an expansion to Germany
Maastricht University
School of Business and Economics
Maastricht, May 30th 2011.
Study: International Business Economics
Course code: EBC2027
Group number: Tutorial 03
Tutor name: Lisette Kluin
Writing Assignment: Consultancy Report
Table Of Content
Executive Summary……………………………………………………………….p.3
Introduction………………………………………………………………………...p.4
Analysis of Host Country Economic Environment……………………………………………………p.4
Political Environment……………………………………………………..p.6
Legal Environment……………….………………………………………..p.7 Legal Environment in General…………………………………………p.7
Legal Forms of Companies…………………………………………….p.7
Taxation……………………………………………………………...p.7
Foreign Direct Investment…......................................................p.8
Cultural Environment..…………………………………………………...p.8
Trade Barriers…………………………………………………………….p.10
10 Reasons To Choose Germany...……………………………………..p.11
Conclusion from the Host Country analysis………………………..…p.12
Analysis of Great Wall Motor
SWOT analysis……………………………………………………………p.12
Strength……………………………………………………………..p.12
Weaknesses………………………………………………………….p.13
Opportunities……………………………………………………..…p.14
Threats………………………………………………………………p.15
Conclusion from SWOT……………………………………………..p.16
Management advice
Entry mode………………………………………………………………..p.16
Scale of entry……………………………………………………………..p.17
Conclusion…………..………………………………………………………...….p.18
Sources………………………………………………………………………….…p.19
Executive Summary
The quantity of goods exported from China to Europe has increased at fast rates over the last ten years. Many of those goods were mainly electronic devices. However, there are still no Chinese car manufacturers operating in Germany while Germans use their car almost everyday.
This report will analyse if the entrance of Great Wall Motors in the German market is realizable for the company and whether it will lead to a higher profit or not. In case the