Constraint Management at Southwest Airlines

Topics: Airline, Southwest Airlines, ATA Airlines Pages: 2 (559 words) Published: August 2, 2014
Group2

Constraint Management at Southwest Airlines
Introduction
I think everyone here may has the experience that the plane can not take off on time. The long waiting time make everyone feel anxious. And at this time, this airline company’s customer satisfaction will become lower. Therefore, There are a lot of constraints in the process of operating the airline. How to manage these constraints and generate positive customer experiences are vitally important to the airline company. Southwest is a company that has done this successfully. According to loyal southwest customers, we can identify several advantages of SA: low fares, great customer service, customer has a chance to choose seat. And from an operation perspective, our group are amazed that Southwest only need 25minutes in gate-turnaround. It extremely demands Southwest to have a prefect ground operation strategy and can manage potential bottlenecks effectively . Q.1.Analyze Southwest’s passenger boarding process using the Theory of Constraints SA want to find an improvement in passenger boarding process.We know that ground operations and boarding process need to take place simultaneously and as quickly as possible since a delay can cause longer turnaround times. . Therefore, The theory of constraints show that Southwest airline has to identify and manage the bottleneck which may occur in passenger boarding process and maximize their profit. In the case, the constraints in passenger boarding process are passenger sequence and the priority rules in passenger sequence. So 7 boarding scenarios were designed and tested by Southwest airlines in order to find a better way to aboard.

Q.2.Which boarding scenario among the different ones proposed would you recommend for implementation? Why? Our group think all of the 7 boarding scenarios has its advantage and disadvantages. For example, the NO.7 educational boarding video, the advantage is it can inform passengers how to board efficiently, however, for...
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