Connected Car Case Study
Drive
A National Level Case Study Competition
CONNECTED CARS Submitted By:
Team Cartel
SBM, NMIMS Mumbai Contents
1. Connected Car: Peek-a-boo 3
2. Connected Car: Areas of Application 3
3. Basket of Opportunities 4
3. Prospective Buyer Landscape 4
4. Market Overview & Key Financial Highlights 5
5. Proof of Concept 6
6. Go-to-Market Strategy 8
7. Being Ahead of the Curve 9
Annexure: 10
References: 10
1. Connected Car: Peek-a-boo
The presence of devices in an automobile that connect the devices to other devices within the car/vehicles and or devices, networks and services outside the car including other cars, home, office or infrastructure. A car is made such that it has build-in Wi-Fi …show more content…
Proof of Concept
Embedded solution such as BMW ConnectedDrive and GM Onstar, in which both the connectivity and the intelligence are embedded into the car. These systems were a big hit and laid the foundation for a revolution in the automobile industry Smartphone Integration like the Ford Applink or Toyota Entune, which rely on all or some of the intelligence being hosted on the owner’s smartphone. A mix of both helped made the process cost-effective but Embedded still leaded the race. Tethered systems such as Mercedes Command, rely on intelligence embedded into the car, but use the owner’s mobile phone for connectivity. In this case, apps run using the in-car computer, rather than a smartphone. These did not do particularly well due to lot of reliance on smartphone.
While companies aren’t leaving any stone unturned to leverage the opportunity that lies ahead in the realm of Connected Cars technology, we have a look at what the potential consumers think and feel about the connected …show more content…
By then digital diagnostics, infotainment channels and enhanced navigation systems are expected to constitute a $270 billion industry, up from $47 billion today.
According to a Neilsen Survey conducted in the USA, following can be said about a potential Connected Car user –
• Of the 44% of future auto intenders who plan to purchase a new car within the next two years, 39% are very likely to purchase a connected car with built-in features
• 60% of future auto intenders say they’d like a connected car because they want to experience emerging
A National Level Case Study Competition
CONNECTED CARS Submitted By:
Team Cartel
SBM, NMIMS Mumbai Contents
1. Connected Car: Peek-a-boo 3
2. Connected Car: Areas of Application 3
3. Basket of Opportunities 4
3. Prospective Buyer Landscape 4
4. Market Overview & Key Financial Highlights 5
5. Proof of Concept 6
6. Go-to-Market Strategy 8
7. Being Ahead of the Curve 9
Annexure: 10
References: 10
1. Connected Car: Peek-a-boo
The presence of devices in an automobile that connect the devices to other devices within the car/vehicles and or devices, networks and services outside the car including other cars, home, office or infrastructure. A car is made such that it has build-in Wi-Fi …show more content…
Proof of Concept
Embedded solution such as BMW ConnectedDrive and GM Onstar, in which both the connectivity and the intelligence are embedded into the car. These systems were a big hit and laid the foundation for a revolution in the automobile industry Smartphone Integration like the Ford Applink or Toyota Entune, which rely on all or some of the intelligence being hosted on the owner’s smartphone. A mix of both helped made the process cost-effective but Embedded still leaded the race. Tethered systems such as Mercedes Command, rely on intelligence embedded into the car, but use the owner’s mobile phone for connectivity. In this case, apps run using the in-car computer, rather than a smartphone. These did not do particularly well due to lot of reliance on smartphone.
While companies aren’t leaving any stone unturned to leverage the opportunity that lies ahead in the realm of Connected Cars technology, we have a look at what the potential consumers think and feel about the connected …show more content…
By then digital diagnostics, infotainment channels and enhanced navigation systems are expected to constitute a $270 billion industry, up from $47 billion today.
According to a Neilsen Survey conducted in the USA, following can be said about a potential Connected Car user –
• Of the 44% of future auto intenders who plan to purchase a new car within the next two years, 39% are very likely to purchase a connected car with built-in features
• 60% of future auto intenders say they’d like a connected car because they want to experience emerging