Conformity Of Fashion Essay
London is known as one of the fashion capital cities in the world. The rich mixtures of cultures influence the diverse ways of expression about how people see fashion and be fashionable. Fashion is a way of expressing attitude through individuals or a group of people. It shows a certain level of the personality and taste. This essay will demonstrate how much of the means of individual expression for fashion in London.
Nowadays, the mainstream high street fashion brands dominate ordinary people’s appearance and lifestyle. The famous designer Vivienne Westwood announced that ‘we are so conformist, nobody is thinking. We are all sucking up stuff, we have been trained to be consumers and we are all consuming far too much’ (Westwood quoted in Elks …show more content…
People resolve messages inadvertently. Wong (2008) stated that people follow celebrities’ style and also wear the brands that are advertised, and rather than practice individualism, we become clones of what is to become a mass capitalistic world. The fashion followers can recognise that people walking on the street with the same brands of clothes. However, not just the people wearing the same outfits but there are also brands copy other brands style. There is hardly any purely original work …show more content…
Many independent designers and stylist in London work extremely hard to create their own features and styles. They are trying not to follow the trends. They use their imagination to look into the future and create a fantasy world. Young student designers in London are always very experimental. For instance, Central St. Martins fashion design course are very well known of their student’s futuristic style and exaggerated silhouette, also the use of material in clothes. Sometimes, young designers try too hard to label themselves. They design clothes without functional means and they only want to be individual and expressive. The lecturer Shamsavari (2012) stated that fashion comes to symbolically represent resistance against dominant cultures. In other words, the young designers try to announce their designs are different from the mainstream
Nowadays, the mainstream high street fashion brands dominate ordinary people’s appearance and lifestyle. The famous designer Vivienne Westwood announced that ‘we are so conformist, nobody is thinking. We are all sucking up stuff, we have been trained to be consumers and we are all consuming far too much’ (Westwood quoted in Elks …show more content…
People resolve messages inadvertently. Wong (2008) stated that people follow celebrities’ style and also wear the brands that are advertised, and rather than practice individualism, we become clones of what is to become a mass capitalistic world. The fashion followers can recognise that people walking on the street with the same brands of clothes. However, not just the people wearing the same outfits but there are also brands copy other brands style. There is hardly any purely original work …show more content…
Many independent designers and stylist in London work extremely hard to create their own features and styles. They are trying not to follow the trends. They use their imagination to look into the future and create a fantasy world. Young student designers in London are always very experimental. For instance, Central St. Martins fashion design course are very well known of their student’s futuristic style and exaggerated silhouette, also the use of material in clothes. Sometimes, young designers try too hard to label themselves. They design clothes without functional means and they only want to be individual and expressive. The lecturer Shamsavari (2012) stated that fashion comes to symbolically represent resistance against dominant cultures. In other words, the young designers try to announce their designs are different from the mainstream