Conference and Banqueting
Conference and banqueting is normally organizing an event, complete with main courses and desserts. It usually serves a purpose, such as a charitable gathering, a ceremony, or a celebration, small meetings, corporate gatherings, seminars, family occasions or weddings,
I have selected to arrange a valentine’s party which will be held on 14th of February 2010.
WHY AM I SELECTED VALENTINE’S DAY?
In European current market Valentine’s Day plays a big roll because that’s a commercial event which is most popular among all lovers in the world. Every February, across the country, candy, flowers, and gifts are exchanged between loved ones, all in the name of St. Valentine.
History of Valentine’s Day
One legend contends that Valentine was a priest who served during the third century in Rome. When Emperor Claudius II decided that single men made better soldiers than those with wives and families, he outlawed marriage for young men his crop of potential soldiers. Valentine, realizing the injustice of the decree, defied Claudius and continued to perform marriages for young lovers in secret. When Valentine's actions were discovered, Claudius ordered that he be put to death.
How many people will attend?
According to capacity of the function hall I can accommodate more than 150 people at once. Since it’s a valentine’s party I have decided to accommodate 70- 80 people because I may need more double tables than the eight covers tables. At the moment I will look for 35 couple, that’s mean 70 people but I’ll keep additional 5 tables because if in case I can use for last minutes booking for VIP people.
Which market segmentation we are cater
Mainly I am looking for Romantic lovers who are in-between 20- 60 age groups. According to my event what ever the people who are attending this valentine’s party They should have at least disposable income in day to day life. Because of that I am mainly looking for those who have an occupation, or any other way of earning money.
Marketing the event
To make this event successful the valentines day party will be advertised using different channels like banners and posters, to attract the public mainly targeting the youth.
Types of food will be served
According to my market segmentation I can expect deferent verities of people those who have deferent taste of food. When we are considering their choices mainly we can divided in to two groups such as, ✓ Vegetarian food
✓ Non vegetarian food
: Grange, Docklands
: Valentines Day Party
: 14th February 2010
: 7:00 pm till midnight
WHY AM I SELECTING THIS HOTEL?
Mainly I have consider several point before I have select this hotel such as, ✓ Center of the town
✓ Car parking facilities
✓ Accommodations facilities
✓ Star class hotel
Center of the town
This hotel situated in the heart of Docklands and easy access from train and bus services with in 5 minutes waking to the hotel. Apart from that, it’s well known hotel around in this area.
Car parking facilities
In this particular hotel they can provide more than 250 car parking facilities at any given time in Charles square car park. In this car park CCTV cameras are operating through out the day, because of that it will be safer place for parking for our visitors.
This hotel consist with 120 rooms including room types such as, ✓ Twin bed room
✓ Double bed room
✓ Suite room (apartment room) etc.
All the rooms are consisting with comfortable sofa, beds & well furnish equipments. Mainly this hotel going under 4 star categories because of that all rooms in this hotel have latest facilities [pic][pic]
The Client preference for last year
When I am going back to last year customer’s comments card I noticed several key points to be enhance in this...
References: ▪ Food and Chemical Toxicology, ISSN: 0278-6915, Elsevier
▪ Lundberg, Donald E., The Hotel and Restaurant Business, Boston : Cahners Books, 1974
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