Conceptual Framework

CONCEPTUAL FRAMEWORK
Concept - A concept is a generalized idea of a thing or class of things.
Concept vs. Idea It is roughly synonymous with the word 'idea' but it is a little more specific. An idea can just spring to mind out of nowhere but generally a 'concept' is based on observation of real phenomena. I say 'a little more specific' because both the word 'idea' and 'concept' cover a lot of ground and are used in many ways. An example of a concept in Biology would be evolution
Concept vs. Theory A concept is a general idea. Scientifically, a theory is an explanation of phenomena with significant evidence behind it.
Framework
- A framework is simply the structure of the research idea or concept and how it is put together.
Conceptual Framework A conceptual framework elaborates the research problem in relation to relevant literature. This section may summarize the major (dependent and independent) variables in your research. The framework may be summarized in a schematic diagram that presents the major variables and their hypothesized relationships.
The CF should cover the following: * Existing research and its relevance for your topic * Key ideas or constructs in your approach * Identify and discuss the variables related to the problem. * Conceptualized relationships between variables * Independent variables (presumed cause)
Dependent variables (presumed effect)
Intervening variables (other variables that influence the effect of the independent variable) * Present a schematic diagram of the relationships between key variables and discuss the relationship of the elements/variables * Statement of hypotheses

HIGH SCHOOL STUDENTS’ EXPOSURE TO ALCOHOL TV ADS
AND THEIR ATTITUDES TOWARDS DRINKING
JOSIE ANN A. BANDALAN

CONCEPTUAL FRAMEWORK
This study focuses on the relationship between respondents’ exposure to alcohol TV ads which will act as the independent variable and their attitude towards drinking alcohol, which