Concepts of Marketing in Bd
Executive summary
The word “Business” has its unique identity. Marketing execute a vital role in achieving the ultimate goal of business organization-profit maximization. Different companies follow different strategies and concepts of marketing according to their selected target market and customer.
Marketing has to face innumerable challenges in its way of work. In this report, we have tried to cover the different strategies or concepts followed by different companies or industries in Bangladesh, marketing challenges in Bangladesh, and ways to overcome those.
This report covers –
• Brief discussion on the core concepts of marketing
• Concepts followed by industries in Bangladesh to achieve their marketing goal
• Challenges present in the current marketing system of Bangladesh
• Ways to overcome the marketing challenges
Efforts are also been made to give an overview on the newly adopted relational marketing concept that is becoming more popular day by day.
Contents
Market 3
Marketing 4
Concepts of Marketing 4
The Production Concept 4
The Product Concept: 5
The Selling Concept 6
The Marketing Concept 7
Social Marketing Concept: 9
Relationship Marketing 9
Problems that exist in the current marketing system and measures to remove those: 11
4 Ways to Overcome Marketing Challenges Forever: 13
Conclusion 15
Market
A market is any one of a variety of different systems, institutions, procedures, social relations and infrastructures whereby person trade, and goods and services are exchanged, forming part of the economy. It is an arrangement that allows buyers and sellers to exchange things. Markets vary in size, range, geographic scale, location, types and variety of human communities, as well as the types of goods and services traded. Some examples include local farmers’ markets held in town squares or parking lots, shopping centers and shopping malls, international currency and commodity markets, legally
The word “Business” has its unique identity. Marketing execute a vital role in achieving the ultimate goal of business organization-profit maximization. Different companies follow different strategies and concepts of marketing according to their selected target market and customer.
Marketing has to face innumerable challenges in its way of work. In this report, we have tried to cover the different strategies or concepts followed by different companies or industries in Bangladesh, marketing challenges in Bangladesh, and ways to overcome those.
This report covers –
• Brief discussion on the core concepts of marketing
• Concepts followed by industries in Bangladesh to achieve their marketing goal
• Challenges present in the current marketing system of Bangladesh
• Ways to overcome the marketing challenges
Efforts are also been made to give an overview on the newly adopted relational marketing concept that is becoming more popular day by day.
Contents
Market 3
Marketing 4
Concepts of Marketing 4
The Production Concept 4
The Product Concept: 5
The Selling Concept 6
The Marketing Concept 7
Social Marketing Concept: 9
Relationship Marketing 9
Problems that exist in the current marketing system and measures to remove those: 11
4 Ways to Overcome Marketing Challenges Forever: 13
Conclusion 15
Market
A market is any one of a variety of different systems, institutions, procedures, social relations and infrastructures whereby person trade, and goods and services are exchanged, forming part of the economy. It is an arrangement that allows buyers and sellers to exchange things. Markets vary in size, range, geographic scale, location, types and variety of human communities, as well as the types of goods and services traded. Some examples include local farmers’ markets held in town squares or parking lots, shopping centers and shopping malls, international currency and commodity markets, legally