Concepts of Marketing

Pages: 1 (361 words) Published: January 30, 2013
Shopping product best describes the new media phones. The new media phones are less frequently purchased consumer products and services that customers compare carefully on suitability, quality, price, and style. I think before new media phones belong to supplies and services because new media phones aren’t accessory equipment. It was a luxury. But currently media phones became accessory equipment in our life. For many community groups and organizations, gaining positive and consistent coverage in the media can have an incredible impact on the work they do. It is a capital items. Five characteristics are especially important in influencing an innovation’s rate of adoption. Relative advantage: the degree to which the innovation appears superior to existing products. New media phones offer telephony, Internet services, video and favorite apps in a single device. And later on, home phone may show the daily schedule, the weather forecast, alert. This speeded up its rate of adoption. Compatibility: the degree to which the innovation fits the values and experiences of potential consumers. New media phones are highly compatible with the modern lifestyles. Now, since new media phones have more and more definition programs and service, the rete of its adoption has increased. Complexity: the degree to which the innovation is difficult to understand or use. New media phones are not difficult to use. The new media phones are broadband media heralded as the 4th screen, with a graphical touch screen interface. With a simple touch, you will be able to order a pizza, watch a YouTube video easily. Divisibility: the degree to which the innovation may be tried on a limited basis. As more programming has become available and prices have fallen, the rate of the new media phones adoption is increasing. Communicability: the degree to which the results of using the innovation can be observed or described to others. The website shows that consumer media phones will...
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