Comvita
| Accounting 321 | Report on Comvita | | | 4/27/2011 |
Introduction
Healthy food and supplement industry has a broad customer base and a great
growth potential across the globe. Ageing of population and interest in healthy
food are two primary factors that lead to robust and continuous growth in
healthy food and supplement industry.
According to Mellentin1, the largest ethnic group in the world-Asian,
will have over 40% population reach the age of 50 and beyond by 2030.
Moreover, 20% of Shanhai residents have already reached the age of 60.
Similarly, in Europe, 20% percent people have crossed their 65 and the
average age is around 41. By the year of 2030, the percentage of people live
in Europe to reach 65 and beyond will be more than 41%. Furthermore, in
USA, all Baby Boomers are expecting to reach 50 and beyond by the year of
2015. The aging of population leads to a nature consequence that manifests
in continuously growing interest in healthy foods and supplements products.
The so called ‘superfoods’ have drawn a great deal of interest from consumers and medias. Blueberries, tomatoes, yoghurt and omega3 have lead the list of healthy foods, particularly broccoli is considered as one of the best healthy foods due to its rich nutrition and antioxidant effect. However, one of the most effective anti-bacteria and anti-infection nature food-honey is rather have a smaller public exposure for its health benefits in comparison with others. Although plenty of honey related products are available, those brands can be credited for its purity, effectiveness and genuineness are sparse.
Comvita’s Background
Comvita is found in 1974 by Claude Stafford and Alan Bougen, it is a high quality healthcare product and life sciences company. Comvita Limited is engaged in the manufacture and marketing of natural health products. It is one of New Zealand’s leader exporting companies with the ambition of ‘natural performance’. It
Introduction
Healthy food and supplement industry has a broad customer base and a great
growth potential across the globe. Ageing of population and interest in healthy
food are two primary factors that lead to robust and continuous growth in
healthy food and supplement industry.
According to Mellentin1, the largest ethnic group in the world-Asian,
will have over 40% population reach the age of 50 and beyond by 2030.
Moreover, 20% of Shanhai residents have already reached the age of 60.
Similarly, in Europe, 20% percent people have crossed their 65 and the
average age is around 41. By the year of 2030, the percentage of people live
in Europe to reach 65 and beyond will be more than 41%. Furthermore, in
USA, all Baby Boomers are expecting to reach 50 and beyond by the year of
2015. The aging of population leads to a nature consequence that manifests
in continuously growing interest in healthy foods and supplements products.
The so called ‘superfoods’ have drawn a great deal of interest from consumers and medias. Blueberries, tomatoes, yoghurt and omega3 have lead the list of healthy foods, particularly broccoli is considered as one of the best healthy foods due to its rich nutrition and antioxidant effect. However, one of the most effective anti-bacteria and anti-infection nature food-honey is rather have a smaller public exposure for its health benefits in comparison with others. Although plenty of honey related products are available, those brands can be credited for its purity, effectiveness and genuineness are sparse.
Comvita’s Background
Comvita is found in 1974 by Claude Stafford and Alan Bougen, it is a high quality healthcare product and life sciences company. Comvita Limited is engaged in the manufacture and marketing of natural health products. It is one of New Zealand’s leader exporting companies with the ambition of ‘natural performance’. It