Computer Hardware
eCommerce Lecture Series
Lecture 2
E-Commerce & E-Business Concepts and Components
Keeran Jamil
Learning objectives
• • • • • Understand and be able to define e-Commerce Understand barriers and drivers to going On-line Understand types of e-Commerce Understand and be able to define e-Business Understand the difference between eCommerce and e-Buisness
•2
Definitions
• You are asked to distinguish between ecommerce and e-business at a job interview. • Write down your definitions. • Use examples to illustrate your points.
•3
E-Commerce Defined
• Electronic-Commerce The buying and selling of information, products, and services via computer networks and distributed media, usually the World Wide Web.
•4
E-commerce Defined (II)
• „All electronically mediated information exchanges between an organization and its external stakeholders‟
• Examples:
– Buying books online (transactional) – Selecting a car online (informational) – Interacting with brand online (relationship building / experiential, e.g. www.tango.com) – Asking a customer service query, e.g. www.easyJet.com
•5
The distinction between buy-side and sell-side e-commerce
The distinction between buy-side and sell-side e-commerce
•6
Activity – drivers and barriers to adoption
• You are in a team of advisers at a local Business Link (a local government agency encouraging adoption of e-commerce) • List:
– Drivers to adoption of sell-side e-commerce by business and how you can reinforce these by marketing benefits – Barriers to adoption of sell-side e-commerce by business and how you can reinforce these by stressing benefits
•7
Business Drivers to Going Online
Driver
1 Reduced costs 2 Increase reach to new markets 3 Customer demand
Marketing approach
Give real examples Give examples of SME Data on those researching and buying online
4 Competitive threats
Ditto
•8
Business Barriers to Going Online
Barrier
1 Security
2 No need 3 Costs 4 Skills
Lecture 2
E-Commerce & E-Business Concepts and Components
Keeran Jamil
Learning objectives
• • • • • Understand and be able to define e-Commerce Understand barriers and drivers to going On-line Understand types of e-Commerce Understand and be able to define e-Business Understand the difference between eCommerce and e-Buisness
•2
Definitions
• You are asked to distinguish between ecommerce and e-business at a job interview. • Write down your definitions. • Use examples to illustrate your points.
•3
E-Commerce Defined
• Electronic-Commerce The buying and selling of information, products, and services via computer networks and distributed media, usually the World Wide Web.
•4
E-commerce Defined (II)
• „All electronically mediated information exchanges between an organization and its external stakeholders‟
• Examples:
– Buying books online (transactional) – Selecting a car online (informational) – Interacting with brand online (relationship building / experiential, e.g. www.tango.com) – Asking a customer service query, e.g. www.easyJet.com
•5
The distinction between buy-side and sell-side e-commerce
The distinction between buy-side and sell-side e-commerce
•6
Activity – drivers and barriers to adoption
• You are in a team of advisers at a local Business Link (a local government agency encouraging adoption of e-commerce) • List:
– Drivers to adoption of sell-side e-commerce by business and how you can reinforce these by marketing benefits – Barriers to adoption of sell-side e-commerce by business and how you can reinforce these by stressing benefits
•7
Business Drivers to Going Online
Driver
1 Reduced costs 2 Increase reach to new markets 3 Customer demand
Marketing approach
Give real examples Give examples of SME Data on those researching and buying online
4 Competitive threats
Ditto
•8
Business Barriers to Going Online
Barrier
1 Security
2 No need 3 Costs 4 Skills