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Q No.1) Marketing has taken a prominent position during the last decade due to...............
(A) Increased Competition
(B) Better Literacy Rate
(C) Foreign Compulsions
(D) Govt Instructions
(E) RBI Policy Guidelines
Q No.2) Marketing is definitely required when.......
(A) Demand Exceed Supply
(B) Supply Exceeds Demand
(C) Supply Equals Demand
(D) Staff is in Excess
(E) There is Monopoly
Q No 3) Traditional Marketing Style Involves..........
(A) Door to Door Campaigns
(B) Sending Emails
(C) Tele Marketing
(D) SMS Campaigns
(E) Virtual Marketing
Q No.4) Telemarketing Campaigns are resorted to ?
(A) Avoid Face to Face Interactions
(B) Avoid Buyer Resistance
(C) Reach a Larger Clientele
(D) Increase Cold Calls
(E) Reduce Profits
Q No.5) The Most Essential Quality of a Good Salesperson is
(A) Questioning Skills
(B) Good Appearance
(C) Production Skills
(D) Good Communication Skills
(E) Curiosity
Q No.6) Direct Marketing means........
(1) Seminars and Conferences
(2) Face-to-face selling
(3) Banners
(4) Cold calls
(5) Sales presentations
Q No.7) Selling process includes.........
(1) Publicity
(2) Lead generation
(3) Data collection
(4) Product Designing
(5) Product Re-designing
Q No 8. Web marketing involves.........
(1) Selling websites
(2) Door-to-door canvassing
(3) E-mail chatting
(4) Browsing the Yellow Pages
(5) Web advertisements
Q No.9) Marketing strategies mean.........
(1) Ideas for new employment
(2) Techniques for mergers
(3) Methods to improve marketing activities
(4) More hits per ATM
(5) Networking
Q No.10) The first step in Marketing is.........
(1) Production work
(2) Planning work
(3) Receiving feedback
(4) Telephone calls
(5) Sending e-mails
Q No11) Good competition helps in.........
(1) Better technology
(2) More market share
(3) Rise in profits
(4) Bigger branch network
(5) Improved customer service
Q No.12) Push marketing style requires.........
(1) Collective effort
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