Components of a Tour Package to Queensland

Topics: Gold Coast, Queensland, Queensland, Dreamworld Pages: 16 (2074 words) Published: May 29, 2014

Assessment 3
New packaged product

Introduction

Rebecca’s Holidays is conducting a 7day and 6 night tour package of Queensland. According to Tourism and events Queensland, Queensland, NSW and Victoria have the highest percentage of Holiday visitors to Queensland. I have chosen this product to be a holiday tour package for families in the Gold coast since 20% of Queensland visitors travel to the Gold coast, 62% of whom travel there for Holiday purposes and 34% of Gold coast visitor’s travel with family. These statistics provided by Tourism Queensland evidently prove that families travelling to the Gold coast for holiday purposes are recognised as popular market of tourism. Since most people prefer to travel to Queensland in the summertime this package is suited for October to April and that’s where Queensland experiences summer.

This package is a balance of summer activities like visiting Dream world and White-water world, beautiful scenery like visiting the Lamington National Park, Broadbeach and the Rathdowney, an exciting experience to skywalk Tamborine Rainforest to shop at Surfers Paradise beachfront markets and gives all members of the family a fun and educational trip on wildlife and sea creatures at Australian Zoo and Underwater World. The tour consists of free time for the family to do their own shopping, eating out, exploring Queensland and gives them the option to visit any family or relatives. These components have been chosen since statistics (from Tourism Queensland) state that the top 5 activities undertaken for families in the Gold coast are to eat out at restaurants, visit friends or relatives, go to the beach, go shopping and general sightseeing, the components and options of this tour consist of all these activities making it very suitable for the majority of families who visit the Gold cost.

Tourists will have the comforts of staying at a 3.5 star hotel called the Hotel Grand Chancellor in Surfers Paradise which has been included in this package since it has suitable facilities for families like a Restaurant, Room service, Exercise gym, Outdoor pool, Baby-sitting services, Outdoor Tennis and Spa. Tourists will also have comforts of transportation with Con-x-ion Airport transfers to and from their hotel and the company vehicle is provided on every other day of the tour. The Toyota Innova has been the chosen as the company car to transport tourists for this tour since it includes flexible seating space, dual air conditioning, vast storage, it gives passengers great comfort for long family trips thus making it very suitable for this tour package.

Unlike most travel packages to Queensland that focus on one element like the beaches or the fun parks this tour includes a dynamic range of activities which is sure to meet the needs of all members of a family. This tour package is special because the components of the tour consist on a mixes of education of wild life and sea life), includes fun parks like white water world and dream world and also consists of visiting destinations with beautiful scenery together like Rathdowney and Lamington national Park.

References:

http://www.tq.com.au/fms/tq_corporate/research/destinationsresearch/gold_coast/GC1.pdf

http://www.tq.com.au/fms/tq_corporate/research%20(NEW)/Tourism-Profiles-2013/Gold-Coast-Tourism-Profile.pdf

Itinerary and components – chart

Day 1
Day 2
Day 3
Day 4
Bus/van- Airport transfer
Company: Con-x-ion.
From: Gold coast airport To: Grand Chancellor Surfers Paradise Hotel Time: in accordance to arrival time of tourists.

Tourists will rest in hotel for the remaining of the day.
Tourists will buy their own Breakfast, lunch and dinner.

06:00-7:15 Breakfast at Hotel

7:30-09:30 Travel from Chancellor Surfers Paradise Hotel to Under Water World Using Bus/van (company vehicle)
2 hour drive

09:00-12:00 Under Water World SEA LIFE Mooloolaba (Aquarium)

12:00-13:00 Lunch (Tourists will buy...
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