Compliance-Gaining and Its Theories
Have you ever wondered what elements surround patient satisfaction and compliance in hospitals and clinics? What does it take for you to be completely satisfied with care that you are given at medical centers? The article, Increasing Patient Satisfaction and Compliance, examines the impact that patients' perceptions of a physician's humor orientation, credibility, and compliance-gaining strategies have on their satisfaction and compliance. It explores the study of patient behavior in terms of satisfaction and compliance based on variables described in the study. The article also shows and reflects on the positive and negative aspects of relationships between patient and physician communications.
From studies done in the past, it has come to be known that many patients do not follow up with treatments described by their physicians. (Wrench, Booth-Butterfield, 2003) This is a statistic that hasn't changed much over the last twenty years. While it may appear as though these people may only be damaging their own health and well-being, this is not always the truth. People who do not comply with physicians' suggested treatments contribute to higher medical costs and insurance rates for all treatment seekers. One of the largest parts of patient compliance is the interaction between patient and physician. Positive compliance-gaining goals will make interactions more efficient while negative compliance-gaining goals will make interactions inefficient. Overall, positive and negative interactions will greatly affect the compliance-gaining rate (Kellerman, 2004).
All research was done and performed by Dr. Jason S. Wrench and Melanie Booth-Butterfied. Jason Wrench is an Assistant Professor in the College of Interpersonal Communication at Ohio University. Previously, he was educated at West Virginia University where he became a doctor of education and at Texas Tech University where he...
References: Booth-Butterfield, M & Wrench, J. (2003). Increasing patient satisfaction and compliance: An examination of physician humor orientation, compliance-gaining strategies, and perceived credibility. Communication Quarterly, 51 (4), 482.
Kellermann, K. (2004). A goal-directed approach to gaining compliance. Communication Research, 31 (4), 397.
Littlejohn, W. S. (Ed.). (2005). Theories of Human Communication. Canada: Thompson and Wadsworth.
Schement, R. J. (Ed.). (2002). Encyclopedia of Communication and Information. New York: Macmillan Reference USA.
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