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pHabeebah Ali
Unit 2: communication skills for creative media production
Unit 32: Designing idents for tv
Task 1: Research portfolio
History of channel 4 http://www2.tv-ark.org.uk/channel4/index.html Channel Four started on November 2nd, 1982 at 4.40pm with a preview of it's programmes followed by the first edition of Countdown, still running now and the programme that made Richard Whiteley a household name. The channel, at the time a wholly owned subsidiary of the IBA, would aim to increase programming for minority interests and programmes produced by independent producers. Originally funded by the ITV Companies, who were responsible for advertising, Channel Four since 1993 have sold their own advertising. http://en.wikipedia.org/wiki/Channel_4#History History[edit]
Conception[edit]
Before Channel 4 and S4C, Britain had three terrestrial television services: BBC1, BBC2, and ITV[citation needed]. The Broadcasting Act 1980 began the process of adding a fourth, and Channel 4, along with its Welsh counterpart, was formally created by an Act of Parliament in 1982. After some months of test broadcasts, it began scheduled transmissions on 2 November 1982.
The notion of a second commercial broadcaster in the United Kingdom had been around since the inception of ITV in 1954 and its subsequent launch in 1955; the idea of an 'ITV2' was long expected and pushed for. Indeed television sets sold throughout the 1970s and early 1980s had a spare channel called 'ITV/IBA 2'. Throughout ITV's history and until Channel 4 finally became a reality, a perennial dialogue existed between the GPO, the government, the ITV companies and other interested parties, concerning the form such an expansion of commercial broadcasting would take. It was most likely politics which had the biggest impact in leading to a delay of almost three decades before the second commercial channel became a reality.[1] With what can crudely be summed up as a clash of ideologies between an expansion of ITV's

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