Complete Business Plan of 7 Eleven

Topics: Entrepreneurship, Strategic management, Marketing Pages: 3 (2244 words) Published: October 29, 2014
Format EXECUTIVE SUMMARY 1. Brief Description of the Project 2. Brief Profile of the Entrepreneur Section I MARKETING PLAN 1.1 Description of the Product 1.2 Comparison of the Product with Its Competitors 1.3 Location 1.4 Market Area 1.5 Main Customers 1.6 Total Demand 1.7 Market Share 1.8 Selling Price 1.9 Sales Forecast 1.10 Promotional Measures 1.11 Marketing Strategy 1.12 Marketing Budget Section 2 PRODUCTION PLAN 2.1 Production Process 2.2 Fixed Capital 2.3 Life of Fixed Capital 2.4 Maintenance and Repairs 2.5 Sources of Equipment 2.6 Planned Capacity 2.7 Future Capacity 2.8 Terms and Conditions of Purchase of Equipment 3. Projects Contributions to the Economy 2.9 Factory Location and Layout 2.10 Raw Materials 2.11 Cost of Raw Materials 2.12 Raw Materials Availability 2.13 Labour 2.14 Cost of Labour 2.15 Labour Availability 2.16 Labour Productivity 2.17 Factory Overhead Expenses 2.18 Production Cost Section 3 ORGANIZATION AND MANAGEMENT PLAN 3.1 Form of Business 3.2 Organizational Structure 3.3 Business Experience and Qualifications of the Entrepreneur 3.4 Pre-Operating Activities 3.5 Pre-Operating Expenses 3.6 Office Equipment 3.7 Administrative Expenses Section 4 FINANCIAL PLAN 4.1 Project Cost 4.2 Financing Plan and Loan Requirement 4.3 Security for Loan 4.4 Profit and Loss Statement 4.5 Cash Flow Statement 4.6 Balance Sheet 4.7 Loan Repayment Schedule 4.8 Break-even Point (BEP) 4.9 Return on Investment (ROI) 4.10 Financial Analysis BUSINESS PLAN Guide Questions EXECUTIVE SUMMARY 1. What is the nature of the project 2. What are the entrepreneurs competencies and qualifications 3. What are the projects contributions to the local and national economy Section 1 MARKETING PLAN 1.1 What is the product 1.2 How does it compare in quality and price with its competitors 1.3 Where will be the business be located 1.4 What geographical areas will be covered by the project 1.5 Within the market area, to whom will the business sell...
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