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Competitor Analysis Impra Tea

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Competitor Analysis Impra Tea
IMPRA TEA EXPORTERS (PVT) LTD

COMPETITOR ANALYSIS

REPORT

[pic]

• TO : Marketing Manager

• FROM : Marketing Assistant

• SUBJECT : Competitor Analysis

• DATE : 27 : 11 : 2009

CONTENTS

01. IMPRA TEA EXPORTERS (PVT) Ltd. 1.1 Background

02. INDUSTRY ANALYSIS

03. COMPETITION FOR IMPRA 3.1 Competitors map 3.2 Justification of mapping: 3.3 How do IMPRA’S major competitors impact on them in relation to competitive advantages?

04. JOINT VENTURE 4.1 What is a joint venture? 4.2 Advantages of such a joint venture 4.3 Disadvantages of such a joint venture

05. MARKETING MIX 5.1 Key issues 5.2 Objectives 5.3 Developed Marketing Mix 5.4 Measuring the success of the marketing mix.

06. FOR A LONG TERM AND MUTUALLY BENIFICIAL RELATIONHIP 6.1 How the relationship management strategy will lead this relationship to a long term mutually benefited one?

07. APPENDIX

01. IMPRA Tea Exporters (Pvt) Ltd.

1.1 Background

The Imperial Teas Group was founded in 1994 by a small but dedicated team, whose strong drive made it possible to achieve a place amongst the top 10 Tea Exporters of the country in a short space of time. Impra is committed to supplying its customers with hygienically packed teas of the specific quality at affordable prices by agreed delivery dates. Impra’s Quality Policy is reviewed on an ongoing basis and updated to meet current needs.
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