competitive priority and forecasting

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CONTENTS

1.0. Introduction 2
2.0. Competitive Priority 3
2.1. The sales division 3
2.2. The cafeteria 4
2.3. The hire branch 5
3.0. FORECASTING 6
3.1. Time series 6
4.0. Discussion 7
4.1. Expend Population 7
4.2. Environmental 8
5.0. Conclusion 8
6.0. Recommendation 错误! 未定义书签。
7.0. References 10

1.1. Introduction
Gardening becomes hugely popular in the last decade, and this trend will continue. According to Key Note (2014), over the next 5 years, a considerable growth of 3.3% in the garden market will be estimated, particularly in lawnmowers and powered garden tools and equipment. The trend boomed include many reasons such as economy, lifestyle, and environmental awareness. The economy situation is recovered that means the ability of affordable will improve. Followed by, gardening became a fashion style for leisure and family activity. Finally, larger consumers are looking for green and eco-friendly products and partly growth fruits and vegetables by themselves. However, with the limited market place, one unprecedented challenge is raising competitors from DIY retailers, national garden centers and supermarkets. Therefore, businesses have to be satisfied customers and adapt quickly if demand, tastes and market situation changes.
Dobbies garden center as one of the UK leader garden center businesses experts a fascinating history for over 145 years, which has operates 35 stores and restaurants but still has similar threats. The purpose of this report is firstly identifying Dobbies garden center competitive priorities meet the customers’ requirements in different departments such as sale, café and hire branch. Secondly, using time-series technique forecasting customer demand, to organize and manage its resources best to deliver to its customers will be evaluated. After this, as an expend population and environmental movement, the effects related to Dobbies garden center will be discussed. Finally, some decisions and management techniques that might be useful to



References: Awwad, A. S., Al Khattab, A. A., & Anchor, J. R. (2013). Competitive Priorities and Competitive Advantage in Jordanian Manufacturing. Journal of Service Science and Management, 6(01), 69-79. B&Q (2014).Company Information, retrieved November 5rd, 2014 From: http://www.diy.com/corporate/about Dobbies Garden Centres (2014). Delivery Information, retrieved November 3rd, 2014 From: http://www.dobbies.com/buying-online/delivery-information/ Dobbies Garden Centres (2014). Christmas Shop, retrieved November 3rd, 2014 From: http://www.dobbies.com/buy-online/christmas-shop/ Dobbies Garden Centres (2014). Eat with us, retrieved November 3rd, 2014 From: http://www.dobbies.com/restaurants/eat-with-us/ Ethical consumer (2008) Green shopping guide to garden centers, from ethical consumer, retrieved November 6th, 2014 From: http://www.ethicalconsumer.org/buyersguides/homegarden/gardencentres.aspx Hayes, Robert H., and Wheelwright, Steven C. (1984). Restoring Our Competitive Edge: Competing Through Manufacturing. New York: John Wiley. IKEA (2014) what are we proud of, retrieved November 2th, 2014 From: http://www.ikea.com/ms/en_GB/ikea_food/ikea_food_policies.html Kumar, S.A and Suresh, N (2009). Operations Management. New Delhi: New Age International (P) Ltd. Krajewski, L. J., Ritzman, L. P. and Malhotra, M. K. (2010). Operations management processes and supply chains. New Jersey: Prentice Hall. Mayan, H. M (2001). Connect To The Earth: Yard and Garden Care, retrieved November 6th http://peakstoprairies.org/pdf_Files/ConnectToEarth/CTECH07.pdf Tutt, L. (2013). Key Note at the forefront of market intelligence, retrieved November 6th, 2014 From:http://www.keynote.co.uk/market-intelligence/view/product/10894/garden-equipment?highlight=Garden+Equipment&utm_source=kn.reports.search Wyevale Garden Centres (2014). Delivery Charges & Destinations, retrieved 5th, 2014 From: http://www.wyevalegardencentres.co.uk/home-delivery/charges

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