Competitive Intelligence
TABLE OF CONTENTS
I. Abstract
II. Problem Statement
III. Evaluation
IV. Hypothesis
V. Procedure/Design
VI. Introduction
VII. Definition and Examples
a. Case I
b. Case II
c. Case III
VIII. Origin of Competitive Intelligence
IX. Why Collect Intelligence?
X. What is Ethical?
XI. Methods of Intelligence Collection
XII. What Resources Are Used to Collect Information
XIII. How Companies Utilized Collected Information
XIV. Keeping Companies Secrets Secret
a. Buildings
b. Communication Systems
c. Administrative
XV. Conclusion
I. ABSTRACT
Intelligence gathering is considered commonplace in corporate America. Companies struggle to maintain the high ground within a competitive marketplace. One source for maintaining an elevated position is through information gathering on competitors, better known as Competitive Intelligence (CI). Collection of this information can be accomplished through numerous means. History has shown that the collection of CI is not a new practice, only that the methods used to collect the information have evolved over the past century. Intense pressure for turning profits, winning contracts, and avoiding expensive research and development costs drive the methods used in CI collection. With an increase in CI collection, companies are required to protect themselves from inside and outside intruders.
II. PROBLEM STATEMENT
Corporate America has become oblivious to the information being divulged concerning company trade secrets. Corporate intelligence or company espionage has become an all to commonplace art form. Due to increase pressure to meet production quotas, new product markets, and an increase in stockholder wealth, corporations have changed into a “win at all costs” approach towards business. This organizational behavioral change has created misleading CEO’s, storytelling CFO’s, and cut throat high and mid-tier managers. Companies use boarder line practices to collect information on their competitors to
I. Abstract
II. Problem Statement
III. Evaluation
IV. Hypothesis
V. Procedure/Design
VI. Introduction
VII. Definition and Examples
a. Case I
b. Case II
c. Case III
VIII. Origin of Competitive Intelligence
IX. Why Collect Intelligence?
X. What is Ethical?
XI. Methods of Intelligence Collection
XII. What Resources Are Used to Collect Information
XIII. How Companies Utilized Collected Information
XIV. Keeping Companies Secrets Secret
a. Buildings
b. Communication Systems
c. Administrative
XV. Conclusion
I. ABSTRACT
Intelligence gathering is considered commonplace in corporate America. Companies struggle to maintain the high ground within a competitive marketplace. One source for maintaining an elevated position is through information gathering on competitors, better known as Competitive Intelligence (CI). Collection of this information can be accomplished through numerous means. History has shown that the collection of CI is not a new practice, only that the methods used to collect the information have evolved over the past century. Intense pressure for turning profits, winning contracts, and avoiding expensive research and development costs drive the methods used in CI collection. With an increase in CI collection, companies are required to protect themselves from inside and outside intruders.
II. PROBLEM STATEMENT
Corporate America has become oblivious to the information being divulged concerning company trade secrets. Corporate intelligence or company espionage has become an all to commonplace art form. Due to increase pressure to meet production quotas, new product markets, and an increase in stockholder wealth, corporations have changed into a “win at all costs” approach towards business. This organizational behavioral change has created misleading CEO’s, storytelling CFO’s, and cut throat high and mid-tier managers. Companies use boarder line practices to collect information on their competitors to
References: Bob Rosner (2001, Apr). HR Should Get a Clue: Corporate Spying is Real. Perspectives on the Workplace, 72-75. 2004, http://books.infotoday.com/books/SsCompIntel/toc.pdf Buffalo News (2004, Jan 19) Cannell, C.F. & Kahn R.L. (1968). Experimentation in social psychology. In G. Lindzey and E. Aronson (Eds.). Handbook of Social Psychology, Vol. 2, Reading MA: Addison Wesley. Carr, Barbara Metcalf (2003), Super Searchers on Competitive Intelligence, Retrieved July 6, 2004, from http://books.infotoday.com/books/SsCompIntel/toc.pdf Dishman, Paul. (Fall, 1998). Competitive Intelligence. [On-line]. http://www.cov.isu.edu/dishpaul/isu_pages/Competitive%20Intelligence/competit.htm Essig, M Farrell, Adrian. (2003). Competitive Intelligence Basics-Competitor Analysis, Market Intelligence. Woodlawn Marketing Services. Marketing Wisdom based on Information, Knowledge and Understanding. [On-line]. www.worksys.com/cil101.htm Finder, J Fink, S. (2002). Sticky Fingers, Managing the Global Risk of Economic Espionage (First ed.). Chicago, Ill: Dearborn Trade Publishing. Ira Winkler (1997). Corporate Espionage (First ed.). Rocklin, Calif: Prima Publishing. Johnson, Arik R (2000). What is Competitive Intelligence? How does competitive intelligence fit into the strategic planning process? [On-line]. www.aurorawdc.com/whatissci.htm Knight Rider (2003, Jun 14) Louth, Nick, (2004). Corporate Espionage. Retrieved July 7th 2004 from http://money.msn.co.uk Bailey, K.D. (1987). Methods of Social Research, 3rd ed. New York: The Free Press. Loevinger, J. (1967). Objective Tests as Instruments of Psychological Theory. In D.N. Jackson, & S. Messick (Eds.), Problems in Human Assessment. New York: McGraw Hill. Multiquest Consultants. (2001). Other cultures breed other standards. Retrieved July 6, 2004 http://www.mqcinc.com/Countries.htm Penenberg, A Truth Consulting Inc, (2004, 2004). Truth Consulting Inc.. Retrieved Jul 23, 2004, www.truthconsult.com Underwood, J. (2002). Competitive Intelligence (First ed.). Oxford, United Kingdom: Capstone Publishing. Washington Post (2003, Jun 26). Ex-Boeing Workers Charged Over Lockheed Documents. Retrieved Apr 15, 2004, http://www.washingtonpost.com