Competitive Forces and SWOT Analysis
Dr. Prakash Menon
BUS 599 Strategic Management
April 21, 2012
Whole Food Market began its operations in the year 1980 as a natural and organic foods grocer. It grew big and expanded gradually and it is now the world’s largest food and organic grocer. It started in Austin, Texas. It has acquired local natural grocers such as Wild Oats and Bread of Life. It aims at opening many stores to promote community health through providing natural and organic product (Dam, 2003). It aims at giving the society the best. However, the whole food market has strengths, weaknesses, opportunities, and threats. This paper aims to discuss in detail all issues of the whole food market. Whole Food Market focuses mainly on expansion. It operates several natural and organic foods supermarkets. It has several wholly owned subsidiaries and aims to expand its popularity even to the international market. It is not yet highly popular and, therefore, it aims to open many new branches all over the world to increase its popularity (Stahl, 2004). The Whole Food Market offers a wide portfolio of products. It deals with foods such as seafood, grocery, meat and poultry, bakery, prepared foods, specialties, whole body products, floral's, pet products and household products. Specialties include beer, wine, and cheese. Whole body products include nutritional supplements, vitamins, body care products, and educational products such as books. Customers are, therefore, able to access a wide portfolio of products from which they can choose according to their tastes. This attracts many customers and increases the popularity of the whole foods market. It also enables the market to deal with multiple classes of consumers. The Whole Food Market focuses on the health of children and has introduced products such as peanut butter. Whole Food Market emphasizes...
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