Competitive Analysis of Viacom
Table of Contents
Introduction/History…………………………………………………………….……………….1
Competitive Advantage…………………………………………………………………………2
Environmental Analysis
- SWOT…………………………………………………………………………………….4
- BCG Matrix………………………………………………………………………………7
- PESTLE…………………………………………………………………………………..9
- Porter’s 5 Forces……………………………………………………………………....11
Conclusion……………………………………………………………………………………...13
Bibliography…………………………………………………………………………………….14
Introduction
"Viacom's goal is to be the world’s leading, branded entertainment company across television, motion pictures and digital media platforms. We focus on our consumers, enhancing our existing brands, developing new brands and executing on our multiplatform strategy to reach this objective and sustain growth. By capitalizing on our creative strengths and deepening our relationships with audiences, advertisers, distribution affiliates, talent and licensees, Viacom is positioned to achieve continued or greater global success” (Viacom, 2012)
Viacom was founded 1971 and they were in partnership with Columbia Broadcasting System Inc., and created themselves as a public company. Year 1983, they tied up with Warner Communications Inc. and Warner Amex Cable Communications. 1985, they have acquire 66% of MTV Networks. 1987, MTV had their expansion and expanded to Europe. 1991, they get hold of 50.01% of MTV Europe. 1994, they have completed joining 9.9 Billion Dollars with Paramount Communications Inc. Until the year 1998, they are continuously producing shows and entertainment on air. 1999, they have joined the New York Stock Exchange. By 2000, they have completed their merge with the CBS Corporation. Viacom Inc., re-founded on January 3, 2006, is a global mass media conglomerate that emphasizes on cinema, and cable television. 2006, moving forward, they continuously closed numerous partnerships with different entertainment companies and became internationally recognized.
Introduction/History…………………………………………………………….……………….1
Competitive Advantage…………………………………………………………………………2
Environmental Analysis
- SWOT…………………………………………………………………………………….4
- BCG Matrix………………………………………………………………………………7
- PESTLE…………………………………………………………………………………..9
- Porter’s 5 Forces……………………………………………………………………....11
Conclusion……………………………………………………………………………………...13
Bibliography…………………………………………………………………………………….14
Introduction
"Viacom's goal is to be the world’s leading, branded entertainment company across television, motion pictures and digital media platforms. We focus on our consumers, enhancing our existing brands, developing new brands and executing on our multiplatform strategy to reach this objective and sustain growth. By capitalizing on our creative strengths and deepening our relationships with audiences, advertisers, distribution affiliates, talent and licensees, Viacom is positioned to achieve continued or greater global success” (Viacom, 2012)
Viacom was founded 1971 and they were in partnership with Columbia Broadcasting System Inc., and created themselves as a public company. Year 1983, they tied up with Warner Communications Inc. and Warner Amex Cable Communications. 1985, they have acquire 66% of MTV Networks. 1987, MTV had their expansion and expanded to Europe. 1991, they get hold of 50.01% of MTV Europe. 1994, they have completed joining 9.9 Billion Dollars with Paramount Communications Inc. Until the year 1998, they are continuously producing shows and entertainment on air. 1999, they have joined the New York Stock Exchange. By 2000, they have completed their merge with the CBS Corporation. Viacom Inc., re-founded on January 3, 2006, is a global mass media conglomerate that emphasizes on cinema, and cable television. 2006, moving forward, they continuously closed numerous partnerships with different entertainment companies and became internationally recognized.