Competitive Analysis of Health Magazines India

Topics: Nutrition, Medicine, Weight loss Pages: 3 (481 words) Published: March 3, 2008
Competition within Market Segment
Currently, there are several stand-alone health and beauty magazines in English, Competitive Scenario – Health Publications in India
Publication DetailsPositioningPrice/
Frequency StrengthWeakness
Take charge of your health
162+4 pages
Size: Reader's Digest A5Focus on women's health – similar to CW in its content agendaRs. 50/Monthly ----------
Subscriptions rates:
12 issues – Rs 450
24 issues – Rs 900International title, easier acceptance among advertisers, published by Living Media, so better distribution /availabilityAverage layout and designs, substantial content sourced from international edition, not always relevant to Indian readers Men's Health

The magazine men live by
162+4 pages
Size: A4 large formatFocus on men. Fitness, exercise, nutrition, weight-loss, style, grooming, sex and relationships Rs. 50/Monthly ------------
12 issues – 20%
36 issues – 30%International title, easier acceptance among advertisers, published by Living Media, so better distribution /availabilityHeavily skewed towards sex and body-building
Pictures are not clear and lack sharpness and brightness
"Health & Nutrition"
Magazine on health, fitness, nutrition. Published by Magna Group
Covers Everything in health and fitness - physical, mental and emotional. Looks (cosmetic), sex, weight loss, Tips and tricks, Useful stuff etc.

Rs 40
12 Issues – 15 %
24 Issues – 20 %
36 Issue – 25%

Lower rates for HindiOne of the oldest brands on health.
Good distribution.
Available on newsstands.
Wide variety of content.
Reasonable Price/VFM
English and HindiMost content is half baked.
Shallow and poorly researched. Poor Production Quality.
No focus on Indian health issues.
Ineffective website/poor online presence

"Life Positive"
Your guide to holistic living
Life Positive was launched in April 1996 by Magus Media Pvt...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Analysis of Natural Health Magazine Essay
  • competitive analysis Essay
  • Magazine Analysis Essay
  • Health and Primary Health Care in India Essay
  • Competitive Analysis Essay
  • Essay about Competitive Analysis for Cisco in China
  • Business and Competitive analysis of RM Essay
  • Analysis of Contemporary Health Care Issues Essay

Become a StudyMode Member

Sign Up - It's Free