Competitive Analysis Cango

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Competitive Analysis
CanGo.com
February 21, 2010

Schettakka Davis
The Big Five, Inc.

Introduction This competitive analysis was conducted to aid in the development of CanGo, an online gaming website. This analysis focused on three competitors: Big Fish Games, iWin.com, and Pogo.com. The existence of these competitors indicates that there is indeed a market for online gaming. All of these competitors offer free online game play, game downloads, chat rooms, club memberships, and some type of prizes. This suggests that CanGo may be benefit from extending the online gaming website to include these services. Certain content functionality appears to be standard in this industry and should be included in the CanGo website: * Free Games/Chat rooms/Prizes/Club membership

Competitor 1: Big Dish Games (www.bigfishgames.com)

Content/Functionality
Big Fish Games offers a vast array of downloadable games online, PC games, and games for Mac users. Special interest should be paid to the game community, forums and the way Big Fish Games encourages game developers to be a partnership with Big Fish Games by submitting their new downloadable game.

Products offered:
The genres of games offered whether downloadable or online include: * Puzzle/Hidden Object/Strategy/Word/Arcade/Action/Card/Board
There are approximately over 150 free online games, hundreds of pay per downloads and a new title released every day.
Technology used: * Secure shopping cart * Audio (Flash player, Active X, and Java Script) * Windows Vista, Windows XP, Windows 2000 and Mac OSX are the operating systems supported by Big Fish Games
Search Functionality: * For the PC games there is a Find a Game search for the game you would like to play.
Ordering Options: * Major credit cards are accepted
Supporting Content: * Company Information/Help page/Terms and conditions
Strengths:
The greatest strength of this site is that the layout and design of the Big

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