Competitive Advantage

Good Essays
HBC 229N Analysis for Competitive Advantage
Group Assignment Semester 1, 2012

Australian Company:
Qantas Airways Ltd and Billabong International Limited

Group Member:
Erica Wee 418 5641
Deborah Kusiima 743 4006
Sabbir Ahmen 743 3840
Christina Chin Fung Fung 4201434

Executive Summary
This report comprises of specific research on Qantas Airways Ltd. and Billabong International Ltd. (BBG) and their industries. In addition, primary sources such as the company’s official website, journals and databases, books were used to obtain findings about these companies. The categories of knowledge integration from the topics like Business Performance Measurement, Costing System, BSC and SWOT Analysis were discussed and analyzed. Moreover, current issues affecting both the industries have been discussed with a bit of comparison of both the companies. Lastly, a conclusion and sound recommendations are provided to further improve the research conducted.

Table of Content Page
Executive Summary 1
1.0 Introduction 3
2.0 COMPANY – SPECIFIC RESEARCH
2.1 Qantas Airways Ltd 4
2.2 Billabong International Limited 6
3.0 INDUSTRY SPECIFIC RESEARCH 7
3.1 Porter’s Five Forces Analysis 9
3.2 Generic Strategy 11
3.3 Comparison 12
4.0 KNOWLEDGE INTEGRATION
4.1 Return on Investment 13 4.2 Net Profit 16 4.3 SWOT Analysis 17 4.4 Balanced Scorecard 22 4.5 Strengthen competitive advantage (Recommendation) 26
5.0 Conclusion 27
6.0 References 28

1.0 Introduction
Qantas Airways Ltd. is the second oldest airlines in the industry. Qantas’s main business is the transportation of passengers. They operate in a number of other airlines related businesses. Internationally, Qantas serves 182 destinations in 44 countries around the world. Qantas retains a 65% share of the Australian domestic market and carries 18.7%



References: * Butler, J, Henderson, S, Raiborn, C 2011, ‘Sustainability and the Balanced Scorecard: * Change and ER for Qantas, 2006, Qantas corporation, viewed on 1 october 2011,. * Investing answer, 2012, Net Income, viewed on 3 April 2012, <http://www.investinganswers.com/financial-dictionary/financial-statement-analysis/net-income-808>. * Investopedia ULC, 2012, Asset turnover, viewed on 3 April 2012, <http://www.investopedia.com/terms/a/assetturnover.asp#axzz1qyUPrR4s>. * Investopedia ULC, 2012, Return on Investment, viewed on 18 March 2012, <http://www.investopedia.com/terms/r/returnoninvestment.asp#axzz1pLKM0t9E>. * Investopedia ULC, 2012, SWOT Analysis, viewed on 20 March 2012, <http://www.investopedia.com/terms/s/swot.asp#axzz1pLKM0t9E>. * Oneworld, 2012, Qantas, viewed on 23 March 2012, <http://www.oneworld.com/member-airlines/qantas/>. * OPPapers, 2012, Qantas SWOT, viewed on 20 March 2012, <http://www.oppapers.com/essays/Qantas-Swot/364740>.

You May Also Find These Documents Helpful

  • Powerful Essays

    Competitive Advantage

    • 3464 Words
    • 14 Pages

    Competitive advantages are strengths and strategies that keep a company ahead of its competitors. It is hard to measure competitive advantage and harder to maintain it. Some competitive advantages are fleeting. The successful companies are those that leverage their competitive advantage successfully and repeatedly. As understood by us in the above example the competitive advantage that the cyrptoses enjoy is a direct outcome of its natural habitat and hence the circumstantial gain over its rivals…

    • 3464 Words
    • 14 Pages
    Powerful Essays
  • Better Essays

    Competitive Advantage

    • 1186 Words
    • 5 Pages

    The Competition: Maintaining Advantage Maintaining competitive advantage in today 's ever-changing business environment is not a simple task. For any company to maintain a competitive advantage, the company must develop the advantage such that it is "rare, costly to imitate, no substitutable, and nontransferable" (Snyman, J.H., 2006). Along these lines, Michael Porter has provided five competitive forces that can assist any company in maintaining the advantage. These forces are "the entry of…

    • 1186 Words
    • 5 Pages
    Better Essays
  • Good Essays

    competitive advantage

    • 1590 Words
    • 7 Pages

    INTRODUCTION Competitive advantage(CA) is an advantage competitors gain by providing or offering customers or consumers greater value for their money through product and service differentiation or through lower prices. Maintaining competitive advantage is crucial to many businesses or organizations' success in order to survive in the market. Competitive advantage is characterized by superior performance which could be an attribute to outperform the competitors whether current or potential; or gaining…

    • 1590 Words
    • 7 Pages
    Good Essays
  • Better Essays

    Competitive advantages

    • 1330 Words
    • 5 Pages

    1. Competitive advantage A distinctive competence is a unique firm-specific strength that allows a company to better differentiate its products and/or achieve substantially lower costs than its rivals and thus gain a competitive advantage. Resources are financial, physical, social or human, technological, and organizational factors that allow a company to create value for its customers. Company resources can be divided into two types: tangible and intangible resources. Tangible resources are something…

    • 1330 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    competitive advantages

    • 1812 Words
    • 6 Pages

    Competitive Advantages Competitive advantage exist when an organization acquires or develops a combination of attributes that allows it to outstrip its rivals. These properties can include access to natural resources, such as inexpensive power or high grade ores, or skilled personnel human resources and admission to highly developed. Competitive advantage can occur using new technologies such as robotics and information technology can provide, whether increase the percentage of the merchandise…

    • 1812 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Competitive Advantage

    • 2226 Words
    • 9 Pages

    STERN SCHOOL OF BUSINESS NEW YORK UNIVERSITY COMPETITIVE ADVANTAGE FROM OPERATIONS DRAFT SYLLABUS This syllabus is tentative and subject to change. MEETINGS: ROOM: INSTRUCTOR: Josh Reed, Room KMC 8-79, (212) 998-0584 jreed@stern.nyu.edu OFFICE HOURS: TEACHING ASSISTANT: OFFICE HOURS: REQUIRED COURSE MATERIALS: CUSTOM TEXT: Competitive Advantage from Operations (Sixth Edition) a customized text created for Stern students including…

    • 2226 Words
    • 9 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Competitive Advantage

    • 310 Words
    • 2 Pages

    COMPETITIVE ADVANTAGE 1) The petrochemical industry produces goods that are largely undifferentiated. To be profitable, PCG need to be the lowest cost producer. Raw materials form the majority of PCG cost of revenue. PCG competitive advantage is, it has access to very low cost natural gas compared to its competitor, which in turn, means a higher gross profit margin. 2) PCG is backed by PETRONAS group, which also owns other 4 PLC units: i) MISC Bhd ii) Petronas Dagangan Bhd iii) Petronas…

    • 310 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Competitive Advantage

    • 2213 Words
    • 9 Pages

    Corporate Strategy "Sources of competitive advantage rarely yield added value that can be sustained over time." The following essay is going to attempt to assess the above proposition and try to find if it is possible to add value continually over a period of time. I will first discuss what competitive advantage is and what it means to a firm. Then I will explain the sources of competitive advantage and how the distinctive capabilities of a firm allow it to sustain added value. The discussion…

    • 2213 Words
    • 9 Pages
    Better Essays
  • Satisfactory Essays

    Competitive Advantages

    • 264 Words
    • 2 Pages

    Competitive advantage and strategies are important for companies to understand and utilize. Competitive advantage allows a company to stay ahead of its competition. Strategy on the other hand allows a company to have a plan for success. According to the article “Winning strategy for business, Response books”, “Strategy comes to be defined in every company with two independent and simultaneous processes” (Gorapaj, 2010, p.334). In order for Napster to see success and longevity in the online music…

    • 264 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Competitive Advantage

    • 1168 Words
    • 5 Pages

    COMPETITIVE ADVANTAGE Companies all seek a competitive advantage, as that will give them the opportunity to sustain profits that exceeds the average in their industry. The three major competitive advantages are differentiation, cost and response. Companies can therefore either gain a competitive advantage by offering a unique product differentiation, by offering similar products at a lower cost or by offering products at a time and place where the customer are in need of the product. Differentiation:…

    • 1168 Words
    • 5 Pages
    Good Essays