Competing with Wal-mart

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Competing with Wal-Mart The discounting giant, Wal-Mart, ranks high in worldwide retail sales which often makes it difficult for small retailers to compete. Wal-Mart’s everyday low prices, efficient IT infrastructure, and distribution efficiencies give the retail giant an edge over other retailers. However, other businesses can still be successful with the proper strategies. As a smaller retailer of bicycles and bicycle repairs, Atlanta Cycling, can have leg up on Wal-Mart by offering specialty items, providing extra services, and practicing top-notch customer service. Atlanta Cycling strives to offer quality service and expertise to exceed our customers’ expectations and provide an enjoyable working environment for our employees. Our commitment is to support, educate and get involved in the Atlanta cycling community. Unlike Wal-Mart that sells decent bicycles brands like Schwinn and Mongoose, Atlanta Cycling partners with leading brands such as Trek and Cannondale. Our bicycle inventory offers customers exceptional quality and innovative products. These specialty brands allow us to cater to a niche market where Wal-Mart doesn’t appeal. Our target customers live in the Atlanta area, have an active lifestyle, and already own a bicycle or are in the market to buy a new one. We are a full service bicycle shop, servicing all brands and types of bicycles, having access to all major parts. Our employees are professionally trained and certified to work on all bicycles. Whether it’s a basic tune-up or complete overhaul, Atlanta Cycling has exceptional mechanic service. Wal-Mart lacks these extra services and allows us stand apart from the retail giant.
The top-notch customer service at Atlanta Cycling is superior to Wal-Mart. Our team of friendly, knowledgeable, and experienced cyclists is dedicated to providing excellent customer service. We treat every customer like a VIP. Our customers remain loyal to us because we make them feel special. Something even as

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