Comparitiveanalysisofmajorfastfoodjointsinindia
Introduction
Objectives
To identify and analyze the marketing strategies of the three fast food chains:
1. McDonalds
2. Wimpys
3. Nirulas
Under the fast food market.
Analyzing the performance of the above chains since the past five years.
Making a comparative analysis of the above three restaurants.
Identifying the recruitment and selection procedures adopted by the stated restaurants at :
4. Managerial
5. Supervisory
6. Clerical and
7. Operational level (Operations comprise an important part in any restaurant).
Conducting market research study to determine :
8. Percentage wise consumer preferences
9. Frequency of visit at each of the stated restaurants
10. Identifying unique factors that attract people to the stated restaurants.
Methodology
Information regarding the organisation, 4P’s of marketing, and consumer preferences has been obtained through :
a. Primary Sources
b. Secondary Sources.
Primary Sources
i. Marketing personal, PR personnel of the concerned organisation were approached to obtain in formation about the concerned subject (Sample questionnaire on the next page). McDonalds marketing and other details had to be obtained indirectly through its public relations firm since direct accessibility to the corporate office was not possible.
ii. Market research study was conducted in order to find out percentage wise preferences of the stated fast food restaurants.
Secondary Sources
i. Internet
ii. Libraries such as CII and PHD House
iii. Articles from A & M and economic times
iv. Company brochures, literature and pamphlets.
Based on the information obtained from the above sources concepts were developed on which analysis could be made.
Conclusions and recommendations have been thereby given after a thorough evaluation of the marketing strategies of the three restaurants.
Objectives
To identify and analyze the marketing strategies of the three fast food chains:
1. McDonalds
2. Wimpys
3. Nirulas
Under the fast food market.
Analyzing the performance of the above chains since the past five years.
Making a comparative analysis of the above three restaurants.
Identifying the recruitment and selection procedures adopted by the stated restaurants at :
4. Managerial
5. Supervisory
6. Clerical and
7. Operational level (Operations comprise an important part in any restaurant).
Conducting market research study to determine :
8. Percentage wise consumer preferences
9. Frequency of visit at each of the stated restaurants
10. Identifying unique factors that attract people to the stated restaurants.
Methodology
Information regarding the organisation, 4P’s of marketing, and consumer preferences has been obtained through :
a. Primary Sources
b. Secondary Sources.
Primary Sources
i. Marketing personal, PR personnel of the concerned organisation were approached to obtain in formation about the concerned subject (Sample questionnaire on the next page). McDonalds marketing and other details had to be obtained indirectly through its public relations firm since direct accessibility to the corporate office was not possible.
ii. Market research study was conducted in order to find out percentage wise preferences of the stated fast food restaurants.
Secondary Sources
i. Internet
ii. Libraries such as CII and PHD House
iii. Articles from A & M and economic times
iv. Company brochures, literature and pamphlets.
Based on the information obtained from the above sources concepts were developed on which analysis could be made.
Conclusions and recommendations have been thereby given after a thorough evaluation of the marketing strategies of the three restaurants.