Undoubtedly noodles are a popular food in the world. The business of noodles is heating up as more and more households are opting for it as convenient snacks for home, school tiffin and guests. Noodles are now consumed by many health-conscious people, especially job holders, as an afternoon meal because it helps save time. According to Wikipedia, archeologist found earthenware bowl containing the world’s oldest known noodles, measured roughly 4000 years in Asia. Wheat noodles in Japan were adopted from a Chinese recipe by a Buddhist monk as early as the 9th century. Instant noodles were invented by Monofuku Ando and first marketed in Japan in 1958.…
MSG or monosodium glutamate is a sodium salt of glutamic acid which can be naturally found in many common foods that are rich in protein content such as dairy products, meat, vegetable and mother’s milk. In fact, our own bodies do produce glutamic acid via Krebs cycle during metabolizing food. Glutamate is the most abundant naturally occurring non-essential amino acid (Ninomiya, 1998) and it is a very common part of our diet. In the food industry, MSG is widely used as a flavor enhancer. It is responsible for cranking up the sensational umami flavors on our tongue to make bland food taste delicious. Umami can be described as a savory flavor and was named after the Japanese word “Umai” which means delicious (Ikeda, 2002). MSG was first discovered in 1908 by biochemist Kikunae Ikeda, the Japanese man who identified the natural flavor enhancing substance in seaweed. Today, MSG is added to recipe of many fast food and junk food to make them taste more wonderful. MSG is also used as a food additive in most soup, canned food, frozen dinner and crackers.…
Noodles & Company team is facing tremendous pressures from large players seeking to push into the fast casual segment that Noodle & Company had helped to inspire and shape. Noodles & Company was battling the competition on multiple fronts; it fought for attractive real estate, for qualified and enthusiastic employees, for capital and, of course, for customers. Noodles & Company faces the challenges with how it could compete effectively in an increasingly crowded marketplace, achieve its growth objectives by building 20 to 40 stores in 4 to 5 markets in 5 to 7 years, which the number must grow dramatically in other to keep pace with competition, and still maintain Noodles & Company's unique culture. I will elaborate all the challenges that…
Nowadays, there are more and more competitors in the instant noodles market. It means that NISSIN is facing a keen competition. But, NISSIN instant noodles are still one of the most favor foods in the supermarket. Recently, there are many report show that most of the instant noodles contain the quantity of fat and sodium beyond the restriction. It will increase the risk of having disease such as heart disease and cancer. Also, some expert point out that eating non fried instant noodles is healthier than eating fried instant noodles. So, the number of customer would probably decrease because of this report. A new marketing strategy is necessary for NISSIN to establish a new image.…
Ajisen Ramen’s bad behavior was exposed after many reporters investigated to question the validity of its claims. Disappointedly, its representative professed the soup was made of concentrated soup powder. Yet, it is furious that the spokesman still emphasized the powder was made of fresh pork bones. [1] Besides, concentrated soup not consumed by customers was taken as the sample for testing but the company just quoted the gorgeous statistics without stating clearly what the sample was, masking the fact that there is only 48.5 mg of Calcium in one bowl of selling soup. [2] Moreover, the company overuses food additives like Sorbitol threatening humans’ health[3] but it still insists the products are nutritious and under quality controls in its website.[4] That Ajisen Ramen persistently performs wickedly is observable.…
Over the years, Maggi noodles became a popular snack food product in India. During the 1990s, the sales of Maggi noodles declined, and this was attributed partly to the growing popularity of Top Ramen , another instant noodles product.…
Maggi Noodles came with a tantalizing promise -- ready to eat in just two minutes. The combination of…
The total size of the processed foods market is Rs1500 crore, of which the Ready to Cook and Ready to Eat markets are Rs 1275 crore and Rs.225 crore respectively this year with an expected growth rate of 25 – 30% over the next 5 years. This shows the enormous potential for increasing the customer base and increasing the size of the pie. Under Ready to Cook portfolio of products, instant noodles leads the segment with sales of Rs1000 crore followed by soups with sales of Rs. 200 crore , pasta at Rs.50 crore and others at Rs.25 crore. The RTE market is expected to grow to Rs 2900 crore by 2015 according a study by Tata Strategic Management Group.…
Case Memo – Barilla SpA Student #: 68979111 Giorgio Maggiali, as director of Logistics for Barilla SpA, was acutely aware of the growing burden that demand fluctuations imposed on the company’s manufacturing and distribution system. In order to address this issue, he proposed the innovative idea of Just-‐in-‐Time Distribution (JITD), but was faced with resistance from both inside Barilla and from customers. This difficult situation raised the question of whether JITD is the right approach, and if yes, how should it be implemented.…
The main attribute of the food is to give the correct nutrients for the growth of the body, but it is an amazing fact that, we eat the food not only for looking the nutrient value but also the taste which getting through the food for a few minutes. It was the main reason that, we choose the food in the fast food outlets and bakeries. In such cases the food which we eat having more colour, smell and taste, but contains less nutrient value. We eat such food items to fulfill our craving about the tasty food. The reason for the tasty food which stimulates our taste buds, while eating food in several fast food centers, branded restaurant chains and Chinese restaurants are by means of adding a type of salt named as Ajinomoto. This is the reason why this company attracted us and makes us choose it to do further research whether Ajinomoto is good or bad.…
Gopalan, C., Ramasastri, B.V. and Balasubramanian, S.C., 1996, Nutritive value of Indian foods, National Institute of Nutrition, ICMR, Hyderabad.…
MAGGI 2-MINUTE Noodles is one of the largest & most loved snack food brands that defines the Instant Noodles category in India. We’ve recently launched two new flavours in the short space of two months – Thrillin Curry & Tricky Tomato Noodles. Blending Emotions with ingredients , the two new flavours deliver strongly on “Taste Bhi Health Bhi”. It is now available in 5 delectable flavours: Masala, Chicken, Tricky Tomato, Thrillin Curry and Romantic Capsica. Maggi noodles is a brand of instant noodles manufactured by Nestlé. The brand is popular in Australia, India, South Africa, Brazil, Nepal, New Zealand, Malaysia, Singapore, Sri Lanka, Bangladesh, Pakistan, and the Philippines…
Without the assistance of a number of people, this research could not have been completed. Therefore, we would like to take this opportunity to thank the following people: Mr. Rammurthi Naidu, Territory Sales Officer at Hindustan Unilever, Goa for providing us with the opportunity to work with an esteemed organisation and for guiding us to obtain the fresh knowledge which will be useful in our future career. Dr. Divya Singhal, our faculty guide, we really appreciate her for her patience and high efficiency in guiding us on the right track in the research. The group members would like to say a special thanks to Arul Raj, the owner of Crisp caterers/GIM canteen for his support and help in conducting our wet sampling. The group also want to thank all the lecturers and staff in the department (Marketing) for their wholehearted assistance whenever required. A special thanks to all the respondents (general passerby’s, retailers and students of Goa Institute of Management) who filled in the questionnaire and provided with their views on the product in review. The group thanks them for their time and concern. 31-03-2012 Students of Group 6, Section C Research Methodology Goa Institute of Management…
With the change in life styles, more and more people like to have family outings and eat outside their homes. Rather it is the house-wives who prefer to have a meal in some nukkad dhaba or a family restaurant or some eating joint. But the most preferred eating place today is no doubt Chinese cuisines which are programmed to serve their customers the readymade menu. It is perhaps the fast food which is served ready to eat and easily commercially available. It takes only a few seconds to prepare and is palatable and is amazingly affordable. But in an attempt to redefine our taste buds at low prices, we forget that several nutritional compromises are made. Fast food is loaded with additives or what we call taste makers which not only make our food delicious but also preserve it longer. These may pose health risks. Chemical additives like monosodium glutamate are often used in almost all the Chinese fast food items. It is a flavor enhancer, added to make food-items like noodles or soups more delicious. Its use can lead to headaches, tightness in the chest and a burning sensation in the forearms and the back of the neck. Many dyes are used to give color to shakes and candies and lemon yellow soft drinks. These chemicals are also known to cause acidity to many. Caffeine is mostly used in almost all aerated soft drinks like colas and orange drinks. Most of the fast food contains oil and fat as basis and puts us at great risk of diabetes, heart attack, cancer and obesity as they are usually high in cholesterol, sugar, sodium, additives and preservatives, which have been found to be linked to development of chronic degenerative disorders.…
Intro: According to a Japanese poll in the year 2000, "the Japanese believe that their best invention of the twentieth century was instant noodles."[6] As of 2010, approximately 95 billion servings of instant noodles are eaten worldwide every year. China consumes 42 billion packages of instant noodles per year – 44% of world consumption – Indonesia, 14 billion; Japan, 5.3 billion, Vietnam 4.8 billion, USA 4 billion. Per capita, South Koreans consume the greatest amount of instant noodles, 69 per capita per year.[7]Market analysis and trends:…