Comparison of Marketing Strategy – Steigenberger & Taj Group of Hotel
The Steigenberger hotel group name stand for top-class European hotels. They provide incomparable hospitality and superb service for over 75 years. All hotels of the Steigenberger Group are both traditional and modern. They fulfill the high expectations of the guests to the full. The Steigenberger Hotel Group is currently in an expansion phase. Two Steigenberger Grand hotels will set new hotel standards in Leipzig as well as on the Baltic island of Usedom in the coastal resort of Heringsdorf in 2011. In addition to the portfolio expansion Steigenberger invests extensively, for example in its famous Grand hotels in Stuttgart and Duesseldorf.
INTRODUCTION
The Steigenberger family business was founded in 1930 by Albert Steinberger when he took over the hotel which is today know as the Steigenberger Europäischer (European) Frankfurter Hof in Baden-Baden.
Today his daughter in law Anne-Marie Steigenberger and his three granddaughters Bettina, Christine and Claudia Steigenberger are still the major shareholders of the company. They own 99.7% of the shares. The other 0.3% has been given to loyal employees, which have worked for the family for over 40 years and close friends. By its membership of the supervisory board as well as its financial and non-material involvement, the Steigenberger family firmly supports the organisation’s management and staff.
Over the course of years, the company has grown to become one of the leading European hotel groups. The top hotels like the Steigenberger Frankfurter Hof or the five-star properties in Berlin, Hamburg, Düsseldorf and Stuttgart as well as the luxurious resort hotels in Germany, the Netherlands, Egypt, Austria and Switzerland are synonymous with first class service, excellent leisure amenities, modern fitness holidays and refined ambiance.
Through the services of its numerous subsidiaries, which run as profit centres, such as Steigenberger Hotel-Academy (training institute governmental recognised), Steigenberger
INTRODUCTION
The Steigenberger family business was founded in 1930 by Albert Steinberger when he took over the hotel which is today know as the Steigenberger Europäischer (European) Frankfurter Hof in Baden-Baden.
Today his daughter in law Anne-Marie Steigenberger and his three granddaughters Bettina, Christine and Claudia Steigenberger are still the major shareholders of the company. They own 99.7% of the shares. The other 0.3% has been given to loyal employees, which have worked for the family for over 40 years and close friends. By its membership of the supervisory board as well as its financial and non-material involvement, the Steigenberger family firmly supports the organisation’s management and staff.
Over the course of years, the company has grown to become one of the leading European hotel groups. The top hotels like the Steigenberger Frankfurter Hof or the five-star properties in Berlin, Hamburg, Düsseldorf and Stuttgart as well as the luxurious resort hotels in Germany, the Netherlands, Egypt, Austria and Switzerland are synonymous with first class service, excellent leisure amenities, modern fitness holidays and refined ambiance.
Through the services of its numerous subsidiaries, which run as profit centres, such as Steigenberger Hotel-Academy (training institute governmental recognised), Steigenberger