1. Michael Porter’s Five Forces Model of Competition. In order for Lowe’s and Lumber Liquidators to be successful in the home improvement industry they need to be able to understand what is going on in their industry. Using Porter’s five forces model can help them understand their industry better. The Five Forces Models shows the following: (lowesanalysis)
• Threat of Entry – (LOW) Home Depot and Lowe's already have a huge chunk of the market share. With a large network of products and brands, these industry leaders have made it difficult for a new businesses to enter this market as competition. Requiring significant capital investment, it is highly unlikely that a entrant could emerge on a national