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Comparison Of Dunkin Donuts And Costa Coffee

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Comparison Of Dunkin Donuts And Costa Coffee
The two advertisements from Dunkin’ Donuts and Costa Coffee have done its job effectively as the official promotion for the companies’ website. For starters, they all show their products appealingly. Dunkin captures image of their fresh coffee being poured while Costa attracts attention using the classy latte arts. Secondly, their points are cleared and concise. Dunkin’ uses slides that talk about different aspects of their products, and Costa states their points in a short, quick description. The word choice in the tagline is also appealing such as “America’s favorite” in Dunkin’s ad or “hand-making…is an art” in Costa’s. Nevertheless, the ad from Costa seems to be more appealing for one reason: they promote something that customers do not
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