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Comparison in Leadership Styles for Steve Jobs vs Bill Gates

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Comparison in Leadership Styles for Steve Jobs vs Bill Gates
Executive Summary

Leadership is not a position but rather a process which involves the leader, the followers and the situation. Great leaders lead with the best interests of their employees in mind. A leader must lead according to the needs of the organization. The leader must not only be successful as a leader, but also bring success to the organization and its employees.

This paper seeks to compare and contrast the leadership styles of two successful entrepreneurs. The paper consists of a background section which gives details on the leaders, their followers and the situations. A comparative analysis will be done on both leaders in terms of Power and Influence, Ethics and Values, Leadership Attributes, Results and Legacy. The paper concludes with identifying which of the two leaders is the more effective leader.

Table of Contents
1.0 Introduction 9
2.0 Background – The leaders, the followers and the situations 10
3.0 Comparative Analysis 12
3.1 Power and Influence 12
3.1.1 Legitimate Power 12
3.1.2 Expert Power 12
3.1.3 Referent Power 13
3.1.4 Reward Power 13
3.1.5 Coercive Power 14
3.2 Leadership Attributes 14
3.2.1 Personality Traits and Leadership 14
3.2.1.1 The Five Factor or Ocean Model 14
3.2.1.1.1 Openness to experience 14
3.2.1.1.2 Conscientiousness 15
3.2.1.1.3 Extraversion 15
3.2.1.1.4 Agreeableness 15
3.2.1.1.5 Neuroticism 16
3.2.2 Intelligence 16
3.2.2.1 The Triarchic Theory of Intelligence 16
3.2.2.1.1 Analytic Intelligence 17
3.2.2.1.2 Practical Intelligence or ‘street smarts’ 17
3.2.2.1.3 Creative Intelligence 17
3.2.3 Emotional Intelligence 18
3.3 Ethics and Values 19
3.4 Results 20
3.5 Legacy 20
4.0 Conclusion 21
Appendix 1 23
Appendix 2 24
Appendix 3 25

1.0 Introduction
‘The more a company takes leadership seriously, the better it does. Hence, leadership talent is the real critical competitive advantage. Everything rises and falls with leadership’ – John Maxwell. Hughes, Ginnett & Curphy

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