COMPARISION OF 1980’s ADVERTISEMENT AND NOW DAYS ADVERTISEMENT
In 1980’s, there was no motivation, no fulfillment of psychological, spiritual or social needs in advertisement as there were no competitors at all, but now days there are more competitors as well as people had developed more broader sense of thinking that, which product is less cheaper, which product can fulfill our needs. For example taking the example of milk products. In Pakistan, there are more than 10 products such as Nestle, Olpers, Haleeb, Nurpur etc. This wide range of products creates confusion for the consumer that which product is the best. Therefore, through advertisement sellers motivate the consumer to buy their product. Therefore, there are three types of needs, which are fulfilled through advertisement now days.
1. PHYSIOLOGICAL NEED:
According to most psychologists, the most fundamental motivation of every man is nutrition and other physiological needs. These needs are sometimes provoked in adverts in order to sell the product to target audience.
According to Drive Reduction theory given by Clark Hall, humans have biological needs, which motivate them to perform certain acts. These needs are internal state of arousal or tension, which must be reduced. These things can include many different products that satisfy our physiological needs or perception of satisfaction. For example all food items, general utility items and the like.
Now what do you see here. All I see is a molded can holding weights but that’s only what I see. What I understand from this is different and that is what matters. This picture or advert symbolizes strength, manlihood and energy, all the typical aspects of red bull. Now how does it relate to our physiological need? By showing these different symbols of physiological competency, this advert provokes me to buy red bull by addressing my need for energy as a man.
This advert is very similar to the previous one but it...
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