Comparing Two Companies Marketing Strategies
Table of contents
1. Introduction 2 2. Brief discussion of each company 2-3 3. The product or service of each company 3-4 4. The pricing strategy of each company 5 5. The promotional strategy of each company 5-7 6. The distribution strategy of each company 7-8 7. The service of each compan 8-9 8. The more successful or effective company 9-10 9. Conclusions 10
Reference 11
Marketing Promotions
Apendix 1 Chicken Licken 1.2
Apendix 2 Chicken Licken 1.3
Apendix 3 : Roman’s Pizza……………………………………...............................1.4
Apendix 4 : Roman’s Pizza: 15.
Introduction
As part of marketing in business, strategy is king. Strategy is the road map followed by business to become successful. Here we look at two fast foods outlets and compare and contrast their strategies. I have after a long consideration and research decided to compare Chicken Licken and Romans Pizzas. This was not easy since the task at hand is to compare two companies offering the same product or service. Thus for this comparison and this report the product/service refers to fast foods. Hence Chicken Licken and Romans Pizzas are offering the same product/service which is fast foods.
Brief discussion of each company
It all started in 1993 when the current owner, Mr. A. Nicolakakis, a restauranteur by trade decided to purchase a flagging pizza restaurant with the intention of turning it around with his extensive knowledge and expertise. That is when Little Caesar’s came into being. As public knowledge of this fantastic, very competitively priced product grew, consumer demand lead to the opening of Little Caesar’s in other locations in Pretoria as well as surrounding areas. Unfortunately legalities arose with the registration of the company name, which then favourably lead to the “birth” of Roman’s Pizza in 2002.
Since then the company has gone from strength to strength due to the franchisor’s “hands-on” approach. Roman’s Pizza goal today remains the same, and that
1. Introduction 2 2. Brief discussion of each company 2-3 3. The product or service of each company 3-4 4. The pricing strategy of each company 5 5. The promotional strategy of each company 5-7 6. The distribution strategy of each company 7-8 7. The service of each compan 8-9 8. The more successful or effective company 9-10 9. Conclusions 10
Reference 11
Marketing Promotions
Apendix 1 Chicken Licken 1.2
Apendix 2 Chicken Licken 1.3
Apendix 3 : Roman’s Pizza……………………………………...............................1.4
Apendix 4 : Roman’s Pizza: 15.
Introduction
As part of marketing in business, strategy is king. Strategy is the road map followed by business to become successful. Here we look at two fast foods outlets and compare and contrast their strategies. I have after a long consideration and research decided to compare Chicken Licken and Romans Pizzas. This was not easy since the task at hand is to compare two companies offering the same product or service. Thus for this comparison and this report the product/service refers to fast foods. Hence Chicken Licken and Romans Pizzas are offering the same product/service which is fast foods.
Brief discussion of each company
It all started in 1993 when the current owner, Mr. A. Nicolakakis, a restauranteur by trade decided to purchase a flagging pizza restaurant with the intention of turning it around with his extensive knowledge and expertise. That is when Little Caesar’s came into being. As public knowledge of this fantastic, very competitively priced product grew, consumer demand lead to the opening of Little Caesar’s in other locations in Pretoria as well as surrounding areas. Unfortunately legalities arose with the registration of the company name, which then favourably lead to the “birth” of Roman’s Pizza in 2002.
Since then the company has gone from strength to strength due to the franchisor’s “hands-on” approach. Roman’s Pizza goal today remains the same, and that
References: Kotler, P. & Keller, K. 2009 Marketing Management, 13th Nieman, G. & Pretorious, M. Managing Growth: a duide for entrepreneurs. www.romanspizza.co.za/ www.chickenlicken.co.za/ http://www.busi.mun.ca/tclift/1201/9fms_pp14.ppt#284,17,Questionable Pricing Practices http://books.google.com/books?id=d8pHEo5htvMC&pg=PA52&lpg=PA52&dq=what+is+chicken+licken+pricing+strategy&source=bl&ots=Z5R8h8aErm&sig=UW0mfe1gZBkOZLcmcWo4bUP3AzA&hl=en&ei=T8PeTfnzKYm2vwOgqbjLBQ&sa=X&oi=book_result&ct=result&resnum=9&ved=0CDcQ6AEwCA#v=onepage&q&f=false