Preview

Comparing Johnson And Goldwater's Advertisements

Satisfactory Essays
Open Document
Open Document
275 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Comparing Johnson And Goldwater's Advertisements
Comparing both Johnson and Goldwater ads you find that they are both similar in different ways. Neither one of them appeared in their ad which I take as they are trying to communicate to what people find dear such as a little girl in a meadow and Ronald Reagan the great communicator. Both their messages were about going to war. They both had a message, maybe not the same message but it was very clear and précis. Their messages had different meanings in Johnson was ready for war, and Goldwater was wanting to peace to continue. Johnson’s ad was more graphical and Goldwater as Johnson tried to send a clear message. Johnson’s ad related to the critical approach in that he was trying to focus everyone’s attention to the war. He knew that people

You May Also Find These Documents Helpful

  • Powerful Essays

    This ad was about presenting McGovern as a man who cared about the people and was for the people. This approach was accomplished through the use of informal interviews that asked people to describe how included they felt in McGovern’s election process. The only issue that was brought up by McGovern was the issue about campaign funding stating that his Republican candidate uses the wealthy elites who expect favors to cover the cost of his campaign where as he uses the small but numerous contributions from the middle class majority to try to change the future. This ad had an overall pleasant attitude however, it was kind of pointed at targeting his opponent. There were no children or celebrities used in the ad and the overall intelligence of the audience was not…

    • 813 Words
    • 4 Pages
    Powerful Essays
  • Good Essays

    Johnson’s main aim to get in do the job and get out because he knew a lengthy conflict in Vietnam would rapidly lose support of both the Congress and American people. He was advised by General William Westmorland to bring in ground troops after the US Air base had become under attack from the North. Johnson responded by bringing in 3500 Marines and by late December in 1965 this had increased to almost 200,000 American ground troops.…

    • 447 Words
    • 2 Pages
    Good Essays
  • Good Essays

    One example that reveals President Johnson’s principled motivation can be found in Cotulla Teaching (Doc A). If President Johnson really was motivated by the principle decision then how does this document help support that? Well if LBJ really wanted to go with his beliefs then he would have done exactly what he did, he taught in Cotulla, Texas and did what he wanted to do for his students. He bought them new clothes and food for them since they…

    • 543 Words
    • 3 Pages
    Good Essays
  • Good Essays

    AP Gov 1

    • 1730 Words
    • 4 Pages

    If you’re wondering how Lyndon B. Johnson had so many people on his side, there’s one simple way to put it. Retail Politics! This is when a particular person would go out personally to local events and meet individual voters one-to-one to learn their situations and political views and use that to their strategy. When it came to winning, LBJ had the patience and the humility to work with one person at a time. Craig Raupe states, “JFK would call five or six, LBJ would take nineteen names and call them all.” So, while John called his five or six friends of unwavering opinions, knowing no matter what they would always be on his side. Lyndon would gather all his steady voters with his hesitant voters for a better chance at gaining more by increasing the chance of having those extra voters that might just say “yes.”…

    • 1730 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Roosevelt uses many different modes in delivering his speech such as repetition, his choice in words, and reasoning to help him persuade Congress to declare war on Japan. A word repeated throughout the speech was “deliberately”. This word means on purpose, with a plan. The repetition of this word quickly grabs the…

    • 997 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    After Kennedy’s assassination, President Johnson was in a rush to get the Civil Rights Act signed. Johnson did not approve of the Act in the beginning of his senate years. Later after being pushed by the citizens, politics drove him into approving the Act in order to make America happy again.…

    • 365 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    He let the nation know that this was a nationwide problem by saying, “There is no Southern problem. There is no Northern problem. There is only an American problem.” He stated that Selma was “a turning point in man’s unending search for freedom.” Johnson mentions that equal rights is an issue and that if we as the American people do not solve it, the we have failed as a nation. He reaffirms the belief made by our Founding Fathers that all men were created equal. He strongly states that there is no moral issue but that “it is wrong-deadly wrong-to deny any of your fellow Americans the right to vote in this country.” The speech was seen as a statement that President Johnson would do everything in his power to ensure that equal rights would be given to African-Americans and he would not rest until that was accomplished. He made it apparent that we must succeed together as citizens by saying, “Their cause must be our cause too…it is all of us, who must overcome the crippling legacy of bigotry and injustice. And we shall…

    • 1137 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    Although Johnson deferred openly escalating the war until after the election of 1964, the furor over the Gulf of Tonkin incident only helped Johnson in his campaign. His hawkish Republican opponent, Barry M. Goldwater, argued that much more needed to be done in Vietnam to contain Communism. Johnson countered by touting…

    • 184 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    Johnson Dbq

    • 509 Words
    • 3 Pages

    Though we might never know his motives, we can get close, and that is all we can really ever do. Johnson was a good person and a great politician that valued others and wanted to be president. Johnson had a lot to lose and a lot to gain from signing the act, but in the end the good overpowered the bad. He would win the hearts of some and the hatred of others, but none of the hate would overpower the gratefulness of those who just wanted to be equal to those that are seemingly more superior. He has changed the world and nobody knows where we would be if he didn't make the sacrifices that he…

    • 509 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Johnson’s decision was principle was because he was willing to lose the election for the people. “If that’s the price I’ve got to pay, I’ll pay it gladly” (Dallek 415). To make the people happy and to make the United States of America equal, he was willing to lose. That dedication shows how much Johnson cares about the election and the people. He would march through any obstacle to do what is right and beneficial. He even invited Senator Richard Russell, a segregationist, to talk about the bill (Dallek 415). He already had the people on his side so he faced the problem face to face. Some have suggested that he was bluffing, saying something like this is a one way road. There is no going back, because if you do then you are out. Johnson knew this and again did the right thing for the right people.…

    • 926 Words
    • 4 Pages
    Better Essays
  • Good Essays

    Andrew Johnson was the only senator from a southern state who remained loyal to the Union, he was a southern Democrat picked to be Lincoln's Vice President, and also white supremacist. Andrew Johnson attempted to carry out Lincoln's plan for the political Reconstruction of the 11 former states of the Confederacy. In 1866 Johnson took to the road and used his infamous, "swing around the circle" speeches to attack Congressional opponents. Johnson appealed to racial prejudices of whites. Many republicans accused Johnson of being a drunkard and a traitor and used antisouthern prejudices by employing a campaign tactic known as "waving the bloody shirt"-inflaming the hatreds of northern voters by reminding them of the hardships of war. Johnson won but Republicans owned both House and Senate. While Johnson was president the economy crashed and Northern Republicans began saying that Reconstruction was the cause for the…

    • 454 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Lyndon B. Johnson's Legacy

    • 2543 Words
    • 11 Pages

    “Yesterday is not ours to recover, but tomorrow is ours to win or lose.” Many hated Lyndon B. Johnson during his presidency because of his actions during the Vietnam. This incident clouded his legacy and influenced how people saw his presidency. Millions saw his presidency as a disgrace, that it had started and ended in tragedy, but there was more to him that met their eyes. Johnson was an aggressive man, he wanted to be able to control everyone so they were within his reach when he needed them. With his fiery and desire to fix the nation, he spent every second of his presidency help everyone in America. With the help of Congress, Johnson was able to pass many programs and bills that improved millions of lives, but he also had bigger dreams.…

    • 2543 Words
    • 11 Pages
    Better Essays
  • Good Essays

    In 1965, Johnson began sending ground troops into Vietnam, from this point on the Vietnam War was nicknamed “Johnson’s war.” Johnson also felt it…

    • 989 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Infamy Speech

    • 518 Words
    • 3 Pages

    Roosevelt then describes the attack, saying it has resulted in "many American lives lost." Americans take the loss of lives of their citizens as an impulse to seek justice. Roosevelt was banking on this mentality and used his words carefully to draw the people in to the war. A final emotional appeal is made by the president at the conclusion of his speech. He says "Hostilities exist. There is no blinking to the fact that our people, our territory, and our interests are in grave danger." This leaves little room for disagreement among…

    • 518 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Vietnam War

    • 518 Words
    • 3 Pages

    The considerable gains made in the home front by President Lyndon Johnson however were overshadowed by the sloppy handling of foreign affairs. Key to this was the Vietnam War and misrepresentation of information to the public. Understandably, the domestic achievements and programs were highly publicized and hyped while little attention was being given to the Vietnam War. Information on additional troops deployment was scanty and the respective announcements were not highly publicized as the public would have wished.…

    • 518 Words
    • 3 Pages
    Good Essays

Related Topics