They have informal language that makes the magazine more friendly as it is written in a way a woman would speak to their friends with abbreviations and colloquial language. Although a lot of the articles that are included on the front of these magazines are written in imperative sentences “bin your body blues”. It gives the impression that woman are flawed and the only way to change this is to change themselves to be more accepted by society…
• Cosmopolitan magazine sends out a cover in selected markets featuring a female model to half of its readers and a cover with a female and male model to the other half of its readers to…
Cosmopolitan are iconic for telling their audience about two main topics; lifestyle and sex. Just by looking at the magazine covers, it is clear that these two topics dominate. I researched the April 2012 cover of Cosmopolitan, it follows the generic conventions of a typical magazine format for a women’s fashion and lifestyle magazine. In terms of the colour scheme - the pink fonts and neutral clothing convey a sense of femininity and perhaps the everyday domestic lifestyle of…
Prompt: Compare the opportunities and limitations that elite women experienced before 1500 in two of the following regions: East Asia, Middle East, and Europe.…
An analysis of representation of masculinity in music magazines, with particular reference to Kerrang and NME magazine…
80% of women say that images of women on television, movies, fashion magazines, and advertising make them insecure (Dam). A visually stimulating documentary such as in Jennifer Siebel Newsoms’ documentary “Miss Representation” provides a logic supplemented presentation of gender in media driven by the emotions evoked from the images of the film resulting in readers thinking of gender in a more personal way as face to face interviews with teenagers who feel negatively affected by this problem are shown. On the other hand, a scientifically based academic journal such as in Rebecca Collins’ “Content Analysis of Gender Roles in Media: Where Are We Now and Where Should We Go?” delivers an extremely logic based presentation of the gender discussion…
The following is an analysis of the similarities and differences between Cosmopolitan, a magazine marketed toward women; and Maxim, a magazine marketed toward men. While having differing target audiences, they lead the magazine industry in sales. Each publication manages to degrade women in their own way. Cosmo, as it’s commonly called, strives to be a magazine dedicated to empowering women, a way for women to own their sexuality. Both magazines deliver the highlighted information from a male perspective. Cosmopolitan and Maxim feed our male dominated society by focusing on the “ideal” image of women and focusing on sexuality in the context of male fantasy.…
It only takes a second to attach a strong feeling or idea to a character in a movie, advertisement, or video game. Many characterization used are based on the assumed stereotypes, and are usually one-dimensional characters. Typically, these characterizations usually come from inherited family values, education, and the media. While stereotypes existed long before mass media, the media machine certainly helped to accelerate the cultural growth of all kinds of stereotypes. It is beyond this paper to answer why magazines employ these gender stereotypes, instead this research is designed to analyze whether the content (writing, pictures, and advertising) in magazines employs the use of stereotypes in their depiction of gender.…
Lies, lies, lies, and lies. Advertisements have so many secrets and myths. There are procedures used by advertisers to make products look more tempting to have or try. Deceptive trickeries such as switching ice cream with mashed potatoes for a firmer shape, using hairspray to make fruits and vegetables look as if they’re fresh, using shampoo or glue as milk in cereals, refining a burger with brown shoe polish, or substituting honey and syrup with motor oil. McDonald’s and other fast food restaurants don’t have the same, pleasingly shaped burgers on their advertisements like the real, flabby burgers they serve.…
and it shows you how you can transform from a beast into a beauty. In my point of view, women are the ones that usually publishes magazines. They design the articles. So why would they make women and men so vulnerable? If it was up to a man everything they would design would be about beer and sex.…
The aim of my dissertation is to explore the way women have been represented within magazines. From the stereotypical housewife magazines from the 1950’s and 60’s, through the evolution of women as a sex symbol in magazines primarily made for men, and how women throughout time more often than not have been viewed as a ‘thing’ presented to the world to be looked at and objectified.…
In recent years gender equality has been looked upon heavily by the government and other institutions, they wanted to create greater equality between men and women thus the Equal Pay Act and the Equal Opportunities Act were put in place; this leads sociologists to look at how gender is represented in the media.…
Half naked, sweaty, dominated women are the face of almost every magazine, commercial, or ad. Women are simply used as objects to sell items and gain fans. Instead of being viewed as intellectual human beings, females are used to lure paying customers with their bodies. Alex Bilmes, an editor for a men’s magazine states that the women they use are simply ornamental and objectified. He goes on to compare the services that Esquire, the magazine, provides to be the same as providing “pictures of cool cars.” Men are constantly being bombarded with magazines that promote the objectification of women and in turn, men begin to treat them that way. Men are not only taught to view women as objects but that dominance is a key factor in establishing…
Bianca attracts men for her beauty and her sex appeal; whereas Katherine's personality and intelligence is viewed as a barrier from being desirable to suitors. Blanch and Dorothy , in the Golden Girls , is yet another example of beauty being more desirable than brains. Two women, one is defined as the winner, and one as the loser in the beauty myth. When women think about the myth, it is the models in women's magazines that make them susceptible to the heroines of mass culture. The message delivered to women in these magazines tells us that we need to look like this, and shop here if we want to be a certain way. The message even reaches as far out to say that after reading this story, women can be better, more beautiful, starting now. It makes us want to throw away our old clothes, seek out a new job, buy every beauty product featured in the magazine, dump the boyfriend and tape the bathing suited beauty spokes model to the refrigerator. Magazines know exactly what they want, and just how to get it. In order to keep its readers interested in the magazine, most magazines insist on a woman keeping her "feminine quotient" high. This lure would insure magazines that women would not…
Macdonald, Myra, 1995, Representing Women, Myths of Femininity in the Popular Media, London: Edward Arnold…