Comparing Fast Food Giants Burger King and McDonald's

Best Essays
Burger King Versus McDonald’s

Fast Food Franchises have raised many questions or debates that have risen because of obesity issues and health concerns in our society to this day. This has led me to compare Burger King and McDonald’s. Comparison of these two companies to see exactly what they have to offer and the fact that people seem to look at all fast food the same. It is all bad for you and causing health issues. Burger King and McDonald’s are the top two fast food chains and are known for serving unhealthy foods, but there are healthy choices available, as salads. As I have done my research to see if there are healthy options when we eat at these places. Truly comes down to whether it is us or the franchises making the wrong choices or whose fault it really is. Fast food franchises being all of the same or having differences amongst food options and services offered. Similarities Main thing appears to be a burger, fries, and a soft drink is what they are known for. Both of the franchises basically offer the same types of foods, combo meals, children meals, dollar menus, super sizes available, play lands and a drive thru for that fast service. Usually you can bet the food will taste the same each time you go, giving us the feeling of reliability. Whether you want to sit down as a family or eat on the go. Both of the companies keep the cost down to make it an affordable meal and giving us a variety to choose from. They both serve breakfast, lunch, and supper options. This is partially what makes it hard for us to say no. The convenience and time saving options really hit home to our busy schedules. Differences: Now even though they both seem to be basically the same, there are differences within these two franchises. One way that they are different is in the way they prepare and process their foods. At Burger King, they use a process where there is no human intervention while cooking their burgers.



References: Associated Press. “McDonald 's profit climbs 27 percent.” MSNBC. October 19, 2007. Retrieved November 26th 2011. Written by Associated Press on November 15, 2011 4:35 pm. http://newsone.com/author/associatedpress3/ Brandau, Mark (28 March 2011) Burger King Corporation. 2007, www.bk.com, Retrieved November 26th 2011. Cordal, Ina Paiva; Walker, Elaine (28 October 2010). "Burger King Ousts top staff". Miami Herald. 2010 10-K SEC Filing, Burger King Corporation, 30 June 2010, pp. 38-40. Hogan, David (1997). Selling 'em by the Sack: White Castle and the Creation of American Food. New York: New York University Press. Jakle, John A.; Sculle, Keith A.; Pappas (1999) Kroc, Ray and Anderson, Robert (1977). Grinding It Out: The Making of McDonald 's. Chicago: Contemporary Books. Levinstein, Harvey (2003) Luxenberg, Stan (1985). Roadside Empires: How the Chains Franchised America. New York: Viking, 1985. Mcginley, Lou Ellen with Stephanie Spurr (2004) Schlosser, Eric (2005). "Fast Food Nation: The Dark Side of the All American Meal" HarperCollins Publishers. www.chapters.indigo.ca/books/Fast-Food-Nation. Retrieved November 25th, 2011. Thottam, Jyoti (June 6, 2005)

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