Preview

Comparing Fast Food Giants Burger King and McDonald's

Best Essays
Open Document
Open Document
1207 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Comparing Fast Food Giants Burger King and McDonald's
Burger King Versus McDonald’s

Fast Food Franchises have raised many questions or debates that have risen because of obesity issues and health concerns in our society to this day. This has led me to compare Burger King and McDonald’s. Comparison of these two companies to see exactly what they have to offer and the fact that people seem to look at all fast food the same. It is all bad for you and causing health issues. Burger King and McDonald’s are the top two fast food chains and are known for serving unhealthy foods, but there are healthy choices available, as salads. As I have done my research to see if there are healthy options when we eat at these places. Truly comes down to whether it is us or the franchises making the wrong choices or whose fault it really is. Fast food franchises being all of the same or having differences amongst food options and services offered. Similarities Main thing appears to be a burger, fries, and a soft drink is what they are known for. Both of the franchises basically offer the same types of foods, combo meals, children meals, dollar menus, super sizes available, play lands and a drive thru for that fast service. Usually you can bet the food will taste the same each time you go, giving us the feeling of reliability. Whether you want to sit down as a family or eat on the go. Both of the companies keep the cost down to make it an affordable meal and giving us a variety to choose from. They both serve breakfast, lunch, and supper options. This is partially what makes it hard for us to say no. The convenience and time saving options really hit home to our busy schedules. Differences: Now even though they both seem to be basically the same, there are differences within these two franchises. One way that they are different is in the way they prepare and process their foods. At Burger King, they use a process where there is no human intervention while cooking their burgers.



References: Associated Press. “McDonald 's profit climbs 27 percent.” MSNBC. October 19, 2007. Retrieved November 26th 2011. Written by Associated Press on November 15, 2011 4:35 pm. http://newsone.com/author/associatedpress3/ Brandau, Mark (28 March 2011) Burger King Corporation. 2007, www.bk.com, Retrieved November 26th 2011. Cordal, Ina Paiva; Walker, Elaine (28 October 2010). "Burger King Ousts top staff". Miami Herald. 2010 10-K SEC Filing, Burger King Corporation, 30 June 2010, pp. 38-40. Hogan, David (1997). Selling 'em by the Sack: White Castle and the Creation of American Food. New York: New York University Press. Jakle, John A.; Sculle, Keith A.; Pappas (1999) Kroc, Ray and Anderson, Robert (1977). Grinding It Out: The Making of McDonald 's. Chicago: Contemporary Books. Levinstein, Harvey (2003) Luxenberg, Stan (1985). Roadside Empires: How the Chains Franchised America. New York: Viking, 1985. Mcginley, Lou Ellen with Stephanie Spurr (2004) Schlosser, Eric (2005). "Fast Food Nation: The Dark Side of the All American Meal" HarperCollins Publishers. www.chapters.indigo.ca/books/Fast-Food-Nation. Retrieved November 25th, 2011. Thottam, Jyoti (June 6, 2005)

You May Also Find These Documents Helpful

  • Good Essays

    McDonald’s and Chick-Fil-A are American fast food restaurants. McDonald’s was found in 1940, by Richards and Maurice McDonald, in San Bernardino, California. Chick-Fil-A was found in 1946, by S. Truett Cathy. Both restaurants are distinct in their own way. Chick-fil-A is famous for their chicken sandwich and happy employees/service. Truett Cathy believed, "Employees should have an opportunity to rest, spend time with family and friends, and worship if they choose to do so". His beliefs were incorporated in his business. It is impossible to find an unorganized and unhygienic Chick-Fil-A. McDonald’s on the other hand is known for their cheap menu and wide range of availability globally. They want to satisfy customers who earned average or below…

    • 321 Words
    • 2 Pages
    Good Essays
  • Good Essays

    With 1.6 billion over weight adults, and 400 million obese, it is imperative to know what is in the fast food that is consumed today. McDonalds and Burger King both serves the Grilled Chicken Caesar Salad, the Ranch Grilled Chicken Wraps, and the Classic Grilled Chicken Sandwich. This paper will compare the nutritional value of McDonald’s and Burger King.…

    • 1150 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    assignment 1

    • 636 Words
    • 3 Pages

    this company is known for there quality of fast food. The food is prepared much more fresh than other companies much like this one. This company also tends to have more of a range of foods to pick from.…

    • 636 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    What do you typically order when dining at McDonald’s or Wendy’s? When I am having a meal from either place, my favorite choice is a fried chicken sandwich with lettuce, tomato, bacon and extra mayo. Sometimes, I may make it a combo and enjoy the greasy, salty french fries and an ice cold soft drink. Most of their customers often purchase the unhealthiest options because they feel as if that is what fast food is all about, right? Fortunately, it does not have to be that way. Fast food can be convenient and nutritious. Wendy’s and McDonald’s are both fast food restaurants, so they are alike in many ways. However, each one also possesses distinct characteristics that allow it to stand out from the rest of the fast food chains. Each restaurant offers a variety of healthy and unhealthy products for their patrons.…

    • 903 Words
    • 4 Pages
    Good Essays
  • Good Essays

    That’s why it’s important to find something you like and have an abundance of them. In the United States, there are 12,804 McDonalds’, according to Nation Master online. For Burger King there are 11,100 restaurants across the United States. (coopamerica.org). So it’s clear that McDonalds’ has more restaurants across the nation than Burger King, so if you are in the mood for some fast food there will be more McDonalds than Burger Kings near you. If you are looking for different ways to order your sandwich there are 221,184 possible ways to have it your way for the whopper and only 124 different ways to order a Big Mac so if it’s variety you want then the Whopper is the way to…

    • 673 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    appendix D

    • 396 Words
    • 2 Pages

    Both are fast food restaraunts and they both sell breakfast as well as hamburgers and they both have different menu items…

    • 396 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Mcdonalds vs Wendys

    • 944 Words
    • 4 Pages

    In a world that is full of low fat low-carbohydrate diets and compulsive daily exercise, people seem to be more conscientious with their choices of foods they consume; but the twenty- first century demands convenience where fast food restaurants incorporates ones needs for quick, easy, and , inexpensive food. Sadly, the majority of this type of food can be a very unhealthy food choice. Fast food restaurants typically offer high fat processed foods. In defense to this stereotype, two of the most popular fast food restaurants, Wendy’s and McDonald’s, are now offering choices low in carbohydrates and saturated fats on their menu without taking away the convenience and taste. Both of these restaurants fall under the category of fast food, yet they both carry distinctive quality in their healthy menu items, Although the difference in characteristics of their healthy choices, both Wendy’s and McDonald’s offer a variety of salads their healthy food menu.…

    • 944 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    The latter half of the 20th century brought the birth of many household fast food names. McDonalds, Wendy’s, Burger King, etc. have all become common names across the country. Since then, they have helped to create the unhealthiest, most fast food obsessed nation in American history. From the typical suburban family, to the businessmen of Manhattan, fast food has provided the chance to eat half-decent tasting food, even while wrapped up in the busy lives most Americans live. The content and nutritional values are not given a second…

    • 2790 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

    Feeding America Essay

    • 576 Words
    • 3 Pages

    When it comes to fast food, people do not normally look for healthy food, they look for a quick fix to their hunger on the go. Throughout the years fast food has served one main purpose, to have quick and tasty food to fit into their busy schedules. McDonalds is one of the largest growing fast food industries in the world, known for its one main purpose, to serve fast food not think about how much fat or calories is in each meal, so why should they start now? The opposing side may argue that they are feeding America, and therefore causing Americans to become over weight and obese due to the over abundance in calories, fats, and more in each meal that any one person can eat.…

    • 576 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Obesity In America

    • 2002 Words
    • 9 Pages

    There are many healthy choices that an individual can choose from when it comes to eating out. But, most individuals cannot get away from fast food for many reasons. Fast food is inexpensive food, “poor nutrition and lack of education about the lack of nutrition in these sorts of food” (Small). Fast food chains are convenient which is why so many people make fast food their go-to but it is unhealthy and cannot benefit an individual. The amount of fattening ingredients in fast food chains is unbelievable and most things that come from fast food restaurants are high in calories. This is one of the main reasons why fast food restaurants are bad, meals that contain high calories are unhealthy for an individual's health. There have been studies that showed new fast food restaurants in poor areas did not curb obesity or improve diets (Chang). Fast food restaurants have a tremendous impact on those who are obese and correlates with each other making it significant to avoid these fast food chains in order to stay healthy or fit. It is important to stay away from fast food restaurants because the food that many of these restaurants are providing are filled with fat and calories that make it very unhealthy. It is essential that individuals find an alternative and switch up how one may eat, such as eating at Subway instead of McDonalds.…

    • 2002 Words
    • 9 Pages
    Better Essays
  • Good Essays

    Fast Food Nation

    • 829 Words
    • 4 Pages

    We all see the advertising and marketing for the big fast food chains such as, McDonald’s, Burger King and Wendy’s everywhere we go, it is hard to miss. A hefty majority of Americans continue to eat there a few times a week even though it is well-known this poor excuse for food is extremely unhealthy. It is just so convenient, they can be found everywhere, they have cheap prices, and the food tastes so good. It is a common misconception that these places are still acceptable to go to. Fast food has emerged into the most prominent symbol of American society, and that does not appear to be changing anytime soon.…

    • 829 Words
    • 4 Pages
    Good Essays
  • Good Essays

    McDonald's and Burger King remain two of the most popular fast food restaurant choices for those looking for food on the fly. Both of these establishments serve a variety of hot sandwiches, fries, and sodas as well as offering some healthy alternatives, such as salads and fruit. However, whether they call it a Whopper or a Big Mac, the components make it a hamburger, that most American of American fast foods., In order to choose between them, one must look deeper than the menu. Both Burger King and McDonald's offer their customers quick, easy, and inexpensive meals, but they show marked differences in their approach to food preparation, customer service, and advertising.…

    • 1090 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Burger King Franchise

    • 700 Words
    • 3 Pages

    Burger King, often abbreviated as BK, is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. The company began in 1953 as Insta-Burger King, a Jacksonville, Florida-based restaurant chain. After Insta-Burger King ran into financial difficulties in 1954, its two Miami-based franchisees, David Edgerton and James McLamore, purchased the company and renamed it Burger King. Over the next half century, the company would change hands four times, with its third set of owners, a partnership of TPG Capital, Bain Capital, and Goldman Sachs Capital Partners, taking it public in 2002. In late 2010, 3G Capital of Brazil acquired a majority stake in BK in a deal valued at US$3.26 billion. The new owners promptly initiated a restructuring of the company to reverse its fortunes.…

    • 700 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Fast Food

    • 1770 Words
    • 8 Pages

    - - -. “Fast-Food Nation.” Rolling Stone 3 Sept. 1998: Part 1-2. MC Spotlight. Web. 7 June 2011.…

    • 1770 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Burger King Corporation

    • 6583 Words
    • 27 Pages

    The first Burger King restaurant in Miami in the mid-1950s featured a walk-up window, a limited menu (burgers and shakes for 19¢, sodas and fries for 10¢), and "your food ready by the time you 'd paid for it." As one early manager recalled, "Our windows faced front so we could see customers driving in. With the limited menu, we pretty much knew what they 'd order and we 'd have it ready." In the 1960s and 1970s, Burger King developed an assembly-line production process that delivered a fresh, hot, high-quality sandwich, yet that had the flexibility to customize that sandwich. One executive explained, "Market research showed us that our ability to give the customer what he wanted clearly differentiated us from McDonald 's, so we capitalized on it." The following jingle was used by Burger King in the 1970s: Hold the pickles, hold the lettuce Special orders don 't upset us All we ask is that you let us serve it your way. Later, however, Fortune noted: Hold the jingle. The Burger King hamburger chain has abandoned that bouncy promise to build its sandwiches to suit the customer. Tailoring Whopper Sandwiches was manageable when relatively few fast-food fanciers were coming through the doors. But now so many are lining up, at least at peak hours, that special orders are, well, upsetting. Burger King will still make it your way, if you insist, but isn 't going to invite you to and rather hopes you won 't. 1…

    • 6583 Words
    • 27 Pages
    Powerful Essays