Compare Mcdonalds’s and Starbucks

Topics: McDonald's, Starbucks, Coffee Pages: 3 (1160 words) Published: April 20, 2008
In the world of coffee, Starbucks can be considered the king, and McDonalds has long been the king of fast food, so, there has been a nice understanding between them. We can compare McDonald to Starbucks in terms of environment, history and last and most important, variety. First, we can compare McDonald to Starbucks in terms of environment. Most standalone McDonald's restaurants offer both counter service and drive-through service, with indoor and sometimes outdoor seating. Drive-Thru, Auto-Mac, Pay and Drive, or McDrive as it is known in many countries, often has separate stations for placing, paying for, and picking up orders, though the latter two steps are frequently combined. Also, some McDonald's in suburban areas and certain cities feature large indoor or outdoor playgrounds, called "McDonald's Play Place"(McDonald’s). “McDonald’s Play Place” is a place in-restaurant play area that features interactive game zones designed for children aged 4 to 12. It is well equipped with stationary bicycles attached to video games, dance pads, basketball hoops, monkey bars, an obstacle course, and many other games. McDonald's introduced its "Forever Young" brand by redesigning all of their restaurants, the first major redesign since the 1970s. The new design will include the traditional McDonald's yellow and red colors, but the red will be muted to terra cotta, the yellow will turn golden for a more "sunny" look and olive and sage green will be added. To warm up their look, the restaurants will have less plastic and more brick and wood, with modern hanging lights to produce a softer glow. Contemporary art or framed photographs will hang on the walls. The exterior will have golden awnings and a "swish brow" instead of the traditional double-slanted mansard roof (McDonald’s). On the other hand, Starbucks envisions local outlets as a "third place" (besides home and work) to spend time, and store design is intended to achieve this. The café section...
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