This paper is on compare-contrast of two advertisements dealing with two beauty products. One will be targeted towards men, while the other will be targeted towards women. The two beauty products advertisements that will be compared and contrast are the Axe Body Spray advertisement (18-19) and the Victoria’s Secret fragrance mist advertisement (Bath and Body Works). Both advertisements use different marketing promotions technique to try to get the attention and win over their target audience. The manufacturers know in order to get the audience attention it has to rely on several demands of the audience; one of them is the sex appeal their products bring to the table, because that’s what evidently moves the product off the shelves. The manufacturers also try to impress the audience by using the passion, credibility, and the traditional demands that they need to sell their products. The Axe Body Spray advertisement is more effective than the Victoria’s Secret fragrance mist advertisement because of its emotions, authority, and cultural appeal. The Axe Body Spray advertisement shows the emotion and excitement women are looking for. Women will demand more passionate fragrance giving women satisfying. The Axe Body Spray advertisement uses several more exciting colors than the Victoria’s Secret fragrance mist advertisement which uses only feminine colors. Women like more passion and exciting colors, making Axe Body Spray advertisement more interesting and appealing. By using those specific colors the Axe Body Spray advertisement is telling the audience that with intense and exciting colors the consumer will get what he or she wants and desires. While the Axe Body Spray advertisement shows a more emotional and exciting look, Victoria’s Secret fragrance mist advertisement shows a more sexy and feminine look. The Victoria’s Secret advertisement adds a different flavor by only showing a simple but effective pink color which represents a...
Cited: Axe Twist Body Spray. advertisement. Rolling Stone. June 2010: 18-19. Print
Bath and Body Works. “Victoria’s Secret fragrance mist.” bathandbodyworks.com. Bath and Body Works, Inc. 2012. Web. 22 May 2012.
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