Over last twenty years, internet is a one of important factor for our life. There is a useful tool to connect world and find information or knowledge. When people want to find information or maps on internet, they could find them from search engine websites. As the two giants of internet search engine that Google and Yahoo are taking different paths in the quest to be king of the hill in the search engine sector. However, there are many similarities and differences areas between two companies. This essay explores some of issues surrounding that area to be compared and contrasted between these two companies.
Firstly, the similarity between the two company which are Google is a multinational public company of computer software, internet search engine, and advertising technologies that founded by Larry Page and Sergey Brin from USA (Vise, 2005, pp. 20 – 31). This company headquarters are located in California. Google products offering about search engine, maps, video sharing site, mobile devices, e-mail and advertising. The company entered the enterprise market with Google search appliance that aimed to offering search engine technology for large company. Moreover, Google improved tools of finance and stocks that use to get live stock quotes and information or weather that can see the forecast of four days weather conditions (Jack, 2005, para. 44 – 46).
In contrast, Yahoo is an American public corporation that provides internet services worldwide and display advertising. Yahoo was founded by Jerry Yang and David Filo (“The History of Yahoo! – How It All Start”, 2005, para. 1). The headquarters are located in California. Their products offering about search engine, directory, e-mail, maps, video sharing and social media websites. This company continued to expand a variety of services to music and advertising tools. Furthermore, Yahoo built tools for finance that can access to wide array of financial resources and news weather that can check a graphical and text...
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