Compare and Contrast Essay: McDonald's and Burger King 
McDonald's And Burger King Compare And Contrast Essay
Ariel Mosebar
COM/155F3
August 23, 2013
Judy Rottsolk
University Of Phoenix
McDonald's and Burger King remain two of the most popular fast food restaurant choices for those looking for food on the fly. Both of these establishments serve a variety of hot sandwiches, fries, and sodas as well as offering some healthy alternatives, such as salads and fruit. However, whether they call it a Whopper or a Big Mac, the components make it a hamburger, that most American of American fast foods., In order to choose between them, one must look deeper than the menu. Both Burger King and McDonald's offer their customers quick, easy, and inexpensive meals, but they show marked differences in their approach to food preparation, customer service, and advertising.
If one compares the menu boards of Burger King and McDonald's, many of the same items appear on each: burgers, fries, sodas, chicken nuggets and sandwiches. In an effort to appeal to those wishing to watch what they eat, salads now appear on both menus. The biggest difference between the restaurants is the way they dress the burgers. While Burger King prefers lettuce, tomato , ketchup and a dollop of mayo, McDonald's reaches back to classic Americana by using ketchup, mustard, onion and pickle. With a nod to healthy eaters both now offer a selection of salads and wraps that differ mainly in their dressing. But; the differences in each one's approach to food preparation go deeper than dressing. If you visit the company websites, each boldly declares they are committed to quality. Burger King's website features a changing banner at the bottom. The larger type and different font color immediately draw the eye. This banner tells the consumer how committed Burger King is to healthy food, with statements like, " We have created a nutrition advisory panel consisting of outside experts in nutrition and health." and " BKC is the first Quick Service Restaurant chain
Ariel Mosebar
COM/155F3
August 23, 2013
Judy Rottsolk
University Of Phoenix
McDonald's and Burger King remain two of the most popular fast food restaurant choices for those looking for food on the fly. Both of these establishments serve a variety of hot sandwiches, fries, and sodas as well as offering some healthy alternatives, such as salads and fruit. However, whether they call it a Whopper or a Big Mac, the components make it a hamburger, that most American of American fast foods., In order to choose between them, one must look deeper than the menu. Both Burger King and McDonald's offer their customers quick, easy, and inexpensive meals, but they show marked differences in their approach to food preparation, customer service, and advertising.
If one compares the menu boards of Burger King and McDonald's, many of the same items appear on each: burgers, fries, sodas, chicken nuggets and sandwiches. In an effort to appeal to those wishing to watch what they eat, salads now appear on both menus. The biggest difference between the restaurants is the way they dress the burgers. While Burger King prefers lettuce, tomato , ketchup and a dollop of mayo, McDonald's reaches back to classic Americana by using ketchup, mustard, onion and pickle. With a nod to healthy eaters both now offer a selection of salads and wraps that differ mainly in their dressing. But; the differences in each one's approach to food preparation go deeper than dressing. If you visit the company websites, each boldly declares they are committed to quality. Burger King's website features a changing banner at the bottom. The larger type and different font color immediately draw the eye. This banner tells the consumer how committed Burger King is to healthy food, with statements like, " We have created a nutrition advisory panel consisting of outside experts in nutrition and health." and " BKC is the first Quick Service Restaurant chain