Comparative Study on Consumption Patterns of Soft Drinks and Fruit Juices

Topics: Coca-Cola, Soft drink, Pepsi Pages: 27 (6097 words) Published: June 19, 2010


Soft Drinks were common preference among all the individuals before juices were being introduced,

With the changing lifestyle and income levels, people are shifting their consumption patterns and have therefore become more health conscious thus leading to increase in demand of juices.

Market Research is based on some underlying parameters like: •Changing consumption pattern
Health factor
Status consciousness
Varying lifestyle

The basic subject matter of the research, comparative analysis of Soft Drinks and Juices is focused to study the mind/taste of different age group of people. The study starts with determining the major players in the soft drinks and the juices market, their overall consumption pattern among the people and ends up with the conclusion as per the state of mind of the average rational human being.


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Executive Summary
Chapter-1 Introduction Page No
1.1 Beverage8
1.2 Overview of the Industry11
1.3 Recent issues14
1.4 Study of growth of Soft Drink market20
1.5 Major players in Soft Drinks segment:
Coca-cola 21 Fanta 22 Limca 23 Sprite 24 Thums up 25 Maaza 26 Pepsi 27 1.6 Study of growth of Fruit Drink market 28

1.7 Major players in Fruit Drink segment:
Dabur Real 29 Godrej 30 Pepsi Tropicana 31 Leh berry From Ladakh Foods 32 Parle’s Frooti &Appy 33

Chapter-2 Research Methodology
2.1 Methodology 35
2.2 Purpose of the study 35
2.3 Objectives of the study 36
2.4 Scope of the study 37
2.5 Research Design 37
2.6 Sampling Technique used 38
2.7 Selection of Sample Size 38
2.8 Sources of Data collection 38
2.9 Statistical Tools Used 39

Chapter-3 Data Analysis and Findings 40

Chapter-4 Conclusion and Suggestions 53
Annexure 57

Bibliography 61



What is beverage?
A drink, or beverage, is a liquid specifically prepared for human consumption. In addition to basic needs, beverages form part of the culture of human society. or
any liquid suitable for drinking; "may I take your beverage order?" or
A liquid to consume, usually excluding water; a drink. This may include tea, coffee, liquor, beer, milk, or soft drinks

Types of beverage
The various types of beverage are:
Alcoholic beverages
Non-Alcohol beverages
Soft drinks
Fruit juice
Hot beverages

1. Alcoholic beverages
An alcoholic beverage is a drink containing ethanol, commonly known as alcohol, although in chemistry the definition of an alcohol includes many other compounds. Alcoholic beverages, such as wine, beer, and liquor have been part of human culture and development for 8,000 years.

2. Non-alcohol beverages

Non-alcoholic beverages are drinks that would normally contain alcohol, such as beer and wine but are made with less than .5 percent alcohol by volume....
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