Comparative Study of Maruti Suzuki & Hyundai Motors to Evaluate Consumer’s Satisfaction in Small Car Segment.
Objectives of research
(a) To know how many customers are actually satisfied after they have purchased the Vehicle
(b) To know what does customer demands apart from what is provided by the manufacturer.
(c) To know whether customers find their vehicle economical in fuel consumption, spare parts , maintenance costs,etc.
Research Methodology
(a) Collection of data through questionnaires.
(b) Sample taken 30 questionnaires.(15 from Maruti owners & 15 from Hyundai owners.)
(c) Interpretation of data as per the information provided by the respondents.
(d) Giving findings along with suggestions.
Limitations of this method :-
(a) Data is qualitative in nature. Hence, results will be near to accurate
(b) It may be possible that respondents may have misrepresented while responding.
Introduction to Maruti Suzuki.
Maruti Suzuki India Limited (MSIL, formerly known as Maruti Udyog Limited) is a subsidiary of Suzuki Motor Corporation, Japan. MSIL has been the leader of the Indian car market for over two and a half decades. The company has two manufacturing facilities located at Gurgaon and Manesar, south of New Delhi, India. Both the facilities have a combined capability to produce over a 1.2 million (1,200,000) passenger car units annually.
The company plans to expand its manufacturing capacity to 1.75 million by 2013. For this the company will be investing around Rs. 60 Billion (Rs 6,000 Crores) over the period till 2013.
The company offers a wide range of cars across different segments. It offers 14 brands and over 150 variants - Maruti 800, people movers, Omni and Eeco, international brands Alto, Alto-K10, A-star, WagonR, Swift, Ritz and Estilo, off-roader Gypsy, SUV Grand Vitara, sedans SX4 and Swift DZire In an environment friendly initiative, in August 2010 Maruti Suzuki introduced factory fitted CNG option on 5 models across vehicle segments. These include Eeco, Alto, Estilo, Wagon R and Sx4.
In fiscal 2009-10 Maruti Suzuki became the only Indian
(a) To know how many customers are actually satisfied after they have purchased the Vehicle
(b) To know what does customer demands apart from what is provided by the manufacturer.
(c) To know whether customers find their vehicle economical in fuel consumption, spare parts , maintenance costs,etc.
Research Methodology
(a) Collection of data through questionnaires.
(b) Sample taken 30 questionnaires.(15 from Maruti owners & 15 from Hyundai owners.)
(c) Interpretation of data as per the information provided by the respondents.
(d) Giving findings along with suggestions.
Limitations of this method :-
(a) Data is qualitative in nature. Hence, results will be near to accurate
(b) It may be possible that respondents may have misrepresented while responding.
Introduction to Maruti Suzuki.
Maruti Suzuki India Limited (MSIL, formerly known as Maruti Udyog Limited) is a subsidiary of Suzuki Motor Corporation, Japan. MSIL has been the leader of the Indian car market for over two and a half decades. The company has two manufacturing facilities located at Gurgaon and Manesar, south of New Delhi, India. Both the facilities have a combined capability to produce over a 1.2 million (1,200,000) passenger car units annually.
The company plans to expand its manufacturing capacity to 1.75 million by 2013. For this the company will be investing around Rs. 60 Billion (Rs 6,000 Crores) over the period till 2013.
The company offers a wide range of cars across different segments. It offers 14 brands and over 150 variants - Maruti 800, people movers, Omni and Eeco, international brands Alto, Alto-K10, A-star, WagonR, Swift, Ritz and Estilo, off-roader Gypsy, SUV Grand Vitara, sedans SX4 and Swift DZire In an environment friendly initiative, in August 2010 Maruti Suzuki introduced factory fitted CNG option on 5 models across vehicle segments. These include Eeco, Alto, Estilo, Wagon R and Sx4.
In fiscal 2009-10 Maruti Suzuki became the only Indian