Coca-Cola is the most popular soft-drink company in the world. It provides more than 3500 beverages from diet and regular sparking beverages. In the analysis of Coca-Cola, it is identified that it prefers mostly soft drink products and does not provide health drink products (The Coca-Cola Company, 2011). It affects market of the company because competitors provide health drinks to customers. Coca-Cola provides several beverage products but these do not consider the proper nutrition in the products, so they could affect the health of its customers. Products of Coca-Cola affect the heaths of the customers because they contain low calcium, high protein, high sugar, high acid, and trace mineral deficiencies (LiveStrong.Com, 2012). Customers could require health and balance nutrition products, so company could focus on innovative new products by maintaining good nutrition. Currently, customers are reducing the consumption of junk food and soft drink because they affect the health and fitness of them. It believes to provide healthy products to customers, so they require new health drink product to increase the market share. It is also required to focus on health drinks such as fruit juices, energy drink etc.…
The company is at the edge of penetrating a rising market of non-alcoholic drink due to restraint market for alcohol consumption and increase demand for healthy beverage. So, our products will be positioned very carefully. They will be of extremely high quality to ensure…
NEW DELHI -- One of India's leading voluntary agencies, the Center for Science and Environment (CSE) said Tuesday that soft drinks manufactured in India, including those carrying the Pepsi and Coca-Cola brand names, contain unacceptably high levels of pesticide residues.…
As consumer tastes and preferences change over time, firms in the soft drink industry should adjust their existing products to meet the needs of their existing client base in order to maintain their market share. Since more markets are emerging, they also need to develop new product that will win the emerging markets. By modifying their old products to meet the demands of the existing/ loyal clients, it will…
Sports and Energy drink market is amazingly growing hence consumers and businessmen have started showing interests in this market. Energy drink market has increased because people are working almost 24 hours in a day just to make a livelihood, so it’s difficult to work hard without sleep, rest or energy source. This is one of the reason people made energy drinks as part of their life relying on energy from energy drinks, ultimately contributing to rising energy drinks market. Market players are concerned in improving their ingredients and contents for extra stamina to work without experiencing fatigue.…
People range from 8-40 will be the target market where urban professionals, women in the…
The market for energy drinks, sports drinks and vitamin-enhanced drinks is changing in several ways. There is innovation of products with the rise of drinks containing additional nutrients and introduction of energy shots. Furthermore, the industry is also considering…
widespread illiteracy and ignorant attitude towards money product preference are some of the most pronounced characteristics of Indian middle class consumers. This kind of demographic distribution makes it hard for companies to sell a product which neither falls under the category of need nor under necessity. India is a country of over a billion people, with a very low per capita consumption of soft drinks. An independent study shows that out of 120 billion litres of non alcoholic beverage consumed in India, only 4% falls under the ready-to-drink category. Here in lies the next big opportunity. With increased urbanisation, growth of the middle class and both spouses coming under employed category, increasing number of people are getting introduced to ready-to-drink packaged drinks, which…
“The carbonated soft drinks market includes standard and diet colas, fruit-flavored carbonates, mixers, energy drinks, and other carbonated soft drinks.” The global carbonated soft drinks “market grew by 0.4% and generated total revenues of $146.4 billion in 2006. Market consumption volumes increased with compound annual growth of 1.3% to reach a total of 155.4 billion liters in 2006. The performance of the market is forecast to accelerate slightly, with an anticipated compound annual growth of 0.7% for the five-year period 2006-2011 expected to drive the market to a value of $151.4 billion by the end of 2011.”4…
Bibliography: Jonas Feliciano (2013) Preview of the year 2013: Part 1 Soft Drinks accessed online at…
References: BeverageDigest (2008) Special issue: Top-10 CSD Results for 2007. Beverage Digest, 52, 5. Electronically retrieved May 12, 2008 from http://www.beverage-digest.com/pdf/top-10_2008.pdf…
Consumers not only drink cold beverages owing to its taste but there are several other factors that contribute to the sales of beverage in India. Like,…
The normal complain obtained from all now-a-days is the excessive heat we are facing this season and a cold drink specially a mango, orange or grape juice can make a difference to satisfy consumers’ thirst. In this regard, we have taken our attention to the drinks segment and have chosen Frutika for the research as it’s having increasing share in the market now. Juice has huge market in Bangladesh, but the promotion and packaging of Frutika Juice is quite different from all other companies. Frutika is the brand name of juice of Akij group, which is the parent company of it. Frutika is available in three different tastes- mango, orange and grape.…
Soft drinks contain many unwanted particles and impurities. It also causes cancer. Soft drinks contain chemicals from Ajinomoto which are very harmful to our body..…
This study aims to provide information as to the study of packaged drinking water marketed in selected areas of Chennai and sub urban.…